Content Marketing Manager

Blue Light Card. Individually great, together unstoppable

The Role and the Team

We’re looking for an experienced Content Marketing Manager to join our Brand & Communications team and play a leading role in bringing our content strategy to life. You’ll help deliver a multi-channel content programme that strengthens our brand, celebrates our frontline community and drives meaningful engagement across editorial, email, social, web and video. You’ll also play a key part in developing the systems, processes and reporting frameworks that enable us to measure, learn from and grow the impact of our content over time.

Our Brand & Communications team is at the heart of how we connect with the Blue Light community. We go beyond promotion, creating inspiring, engaging experiences that build trust, loyalty and lasting connections.

What You’ll Do

• Translate strategic priorities, audience insight and performance data into clear, actionable content plans and briefs
• Own and manage key sections of editorial and campaign calendars, using insight and trends to inform prioritisation and timing
• Write, edit and produce engaging, audience-led content across blog, email, web, social and multimedia
• Champion and develop member stories, using engagement and performance signals to shape formats and themes
• Brief and collaborate with designers, videographers, agencies and freelancers to deliver content informed by clear objectives and success metrics
• Create content that drives awareness and clearly communicates the value of Blue Light Card, guided by data on what resonates most with members
• Ensure content is optimised for discovery, with a strong focus on SEO, GEO and performance-led optimisation
• Measure content performance and use insight to inform decisions, refine strategy and continuously improve impact

What You’ll Bring

• Proven experience in content marketing, editorial or brand storytelling roles
• Proven experience planning and delivering multi-channel content programmes
• Strong editorial skills with the ability to write, edit and shape compelling narrative
• Confidence using analytics tools (e.g. GA, CRM, social insights) to assess performance
• Ability to turn data and insight into practical recommendations
• Strong organisational and stakeholder management skills
• A collaborative, creative mindset with a structured approach to delivery
• Passion for storytelling, community and the impact of those who serve society

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours
• Free parking and EV charging onsite at HQ
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
• A company bonus scheme
• Your own Blue Light Card and exclusive access to thousands of discounts
• Generous funded BUPA medical insurance covering pre-existing conditions
• Group auto-enrolment pension plan
• Enhanced parental leave and absence leave
• Healthcare cashback plan
• Employee assistance programme (including mental health support) and mental health first aiders
• Great social events e.g., festive party, summer party, team socials, sports matches
• Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards
• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
• Onsite gym at HQ (including access to free HIIT & stretch classes)
• Strong learning and development culture and personal growth fund

#LI-Hybrid