Senior Ecommerce

Job Summary

A key member of the digital marketing team, the Ecommerce and Digital Marketing Manager works to improve customer experience, website conversions, and optimize leads and sales.

Key Responsibilities

• Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing efforts.
• Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
• Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
• Plan, execute, and analyze A/B tests to improve website design, content, and functionality.
• Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
• Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
• Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.