Strategist, Event Marketing (Temporary - May 2027)

Best Friends Animal Society is a leading organization in animal welfare, and they are seeking an Event Marketing Strategist to develop and execute audience-first marketing strategies for key events and campaigns. This role involves collaboration with various teams to drive awareness and attendance, ensuring that events resonate with target audiences and meet organizational objectives.

Responsibilities

• Treat people around you as our most valuable resource by leading with Kindness and Compassion in all your actions, build trust by demonstrating authenticity and following through on your commitments, encourage self-care and work-life balance through your own example, and work to build strong relationships with your team by creating communication loops to share and receive honest feedback. You are responsible and accountable for the culture of your team
• Develop and implement audience-driven event marketing strategies to meet organizational objectives; manage details, budgets and timelines to deliver high-quality marketing campaigns for events that include National Conference (B2B) and marquee fundraising events, including Best Friends Benefit to Save Them All
• Lead cross-functional collaboration with digital and copy teams to shape content strategy for event landing pages and email campaigns, guiding copywriters on tone, urgency, audience framing, calls to action and overall strategic direction
• Partner with Brand team to lead end-to-end strategy and execution for events with plans that span design, marketing materials across all channels, and performance measurement
• Utilize social media and digital platforms to promote events and create engaging, motivating content to drive awareness and attendance
• Analyze the success of each event and prepare reports on key outcomes and recommendations for optimization and future improvements
• Stay up to date with industry trends and best practices in event marketing and promotion, audience engagement and lifecycle marketing
• Build and maintain relationships with partners, sponsors, and other stakeholders
• Ensure all events comply with relevant regulations and legal requirements

Skills

• Bachelor's or master's degree in marketing, Communications, Public Relations, related field, or equivalent work experience
• Minimum of 7 years of experience in marketing, both B2B and B2C experience required, with a strong background in event marketing and strategy development
• Demonstrated success in marketing national and local events for B2B and B2C brands, with a preference for experience in non-profits and/or animal welfare or related fields
• Excellent communication, leadership, and project management skills
• Deep understanding of digital marketing tools and platforms, including social media, email marketing, and content management systems
• Ability to think creatively and innovatively, with a knack for storytelling, data collection, experience design and engaging diverse audiences
• Passion for animal welfare and a commitment to promoting the mission of our organization
• Ability to travel as required, anticipated up to 30%
• Ability to travel, including overnight stays, when needed and the ability to travel via various forms of transportation
• Work at a computer for extended periods of time with repetitive typing, sitting, arm, and hand motion
• Must have a valid driver's license for at least 3 years, ability to qualify to be added to Best Friends insurance
• Flexibility to work odd days and hours as needed for events and promotions. May include weekends, nights, and holiday work

Benefits

• Great benefits!

Company Overview

• Best Friends Animal Society is a nonprofit organization,operates the nations largest sanctuary for homeless animals,provides adoption. It was founded in 1984, and is headquartered in Kanab, Utah, USA, with a workforce of 501-1000 employees. Its website is https://bestfriends.org/.