Digital Marketer

Are you passionate about driving brand growth and engaging audiences through innovative digital strategies? We are seeking a dynamic and motivated Digital Marketer to join our team! In this role, you will craft compelling online campaigns, optimize digital content, and leverage data-driven insights to maximize our online presence. Your energy and creativity will help elevate our brand across multiple channels, ensuring we connect effectively with our target audiences and achieve measurable results. This paid position offers an exciting opportunity to develop your skills in a fast-paced, collaborative environment dedicated to digital excellence.

• Develop and execute comprehensive digital marketing strategies across platforms including social media, search engines, email, and content management systems.
• Utilize SEO tools and techniques to improve website visibility, perform keyword research, and implement on-page and off-page SEO tactics.
• Manage paid advertising campaigns using Google Ads, Facebook Advertising, and SEM (Search Engine Marketing) to drive targeted traffic and conversions.
• Optimize landing pages and user journeys through conversion optimization practices to enhance engagement and sales performance.
• Create engaging content for blogs, social media posts, email campaigns, and website updates that align with brand voice and marketing goals.
• Analyze website traffic and campaign performance using Google Analytics, marketing automation tools, and other analytics platforms to inform strategic decisions.
• Collaborate with graphic designers using Adobe Photoshop, Adobe Creative Suite, and content creation tools to produce visually appealing marketing materials.
• Maintain and update websites using WordPress or other content management systems while ensuring technical SEO best practices are followed.
• Implement email marketing campaigns that nurture leads and foster customer loyalty through personalized messaging.
• Stay current with industry trends in digital marketing, B2B marketing strategies, e-commerce developments, and emerging technologies like JavaScript or SQL for advanced analytics.
• Wordpress
• Proficiency in SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong understanding of conversion optimization techniques to improve campaign ROI.
• Expertise in social media marketing across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Skilled in Canva
• Experience managing websites with WordPress or similar CMS platforms.
• Hands-on experience with Google Ads (formerly Google AdWords), Google Analytics, Google AdSense, and Google Tag Manager.
• Knowledge of website updates and troubleshooting technical issues.
• Ability to develop compelling copywriting for ads, blogs, emails, and social media posts.
• Familiarity with marketing automation tools such as Mailchimp for campaign management.
• Strong analytical skills to interpret data from various sources.
• Excellent social media management skills with a focus on engagement metrics and community building.
• Understanding of e-commerce platforms and strategies for online sales growth.
• Experience in B2B marketing environments is a plus! Join us if you're eager to harness the power of digital channels to create impactful campaigns.

Job Types: Full-time, Part-time, Internship, Contract

Pay: $20,000.00 - $67,000.00 per year

Expected hours: 10.0 – 30.0 per week

Work Location: In person