Marketing Automation Manager-Professional

Talent Marketing Manager

Arden Hills, MN

5+ Month Contract

Mon-Fri 8-5

Hybrid Schedule

$48/hr Pay rate

Virtual Interview

Key Responsibilities include

Strategic Talent Marketing & Leadership

• Developing and executing TM strategy.
• Lead Talent Marketing Consultant, helping Client maintain best in class Candidate Marketing and expanding that capability across the full employee lifecycle.
• Collaborate regularly with Communications team to leverage and synchronize content and publishing.
• Collaborate regularly with Corporate Digital Marketing team to remain current on platforms.
• Provide strong input in vendor related discuss related to Talent Marketing and content production across all areas of HR.

HR Communications Content Development

• Craft compelling messaging for key HR initiatives, including policy changes, program rollouts, and employee resources.
• Maintain and update static HR content, such as Front Door pages, FAQs, and employee guides, to provide accurate and actionable information.
• Create original graphic and written content for a wide variety of audiences (leveraging existing assets, minor graphic design, copywriting, HR and legal routing).
• Serve as the primary liaison between HR and Corporate Communications to align messaging and maintain a cohesive editorial calendar.
• Develop and tie digital communications strategies into company business and communications, department objectives and strategies.

EVP & Messaging Alignment

• Own and evolve the EVP strategy, ensuring it is embedded into all HR communications.
• Develop thematic messaging that connects HR initiatives to the organization’s culture, values, and employer brand.
• Partner with HR and leadership teams to ensure EVP messaging is consistently integrated into talent marketing efforts and employee communications.
• Ensure Client. talent brand and reputation are enhanced by social media and digital activities.
• Actively manage potentially damaging issues in conjunction with Corporate Communications.
• Monitor industry and company news.
• Support Talent Marketing Consultant in developing a talent community and career site strategy in collaboration with Talent Acquisition and Corporate Communications.

Manage Budget & Talent Marketing Analytics

• Create a comprehensive set of metrics/dashboard to communicate the value and state of Talent Marketing at Client.
• Draft proposals and acquires support for specific talent marketing initiatives.
• Partner with Portfolio Manager to ensure Talent Marketing measures are taken into account as part of ROI analysis of HR initiatives.
• Review regular report to identify ROI of Talent Marketing initiatives, with a special focus on areas of investment in the Candidate Marketing.

Required Experience/Knowledge/Skills

• Bachelor's degree and a minimum of 5 years related experience (i.e., Communications, Digital Marketing)
• Experience in marketing, communications, talent experience or customer facing HR roles
• Strong understanding of customer centric processes such as human centered design
• Experience in managing digital execution - both day-to-day maintenance and campaign-style responsibility
• Understanding of employment branding development
• Experience leading complex projects, managing risk and driving a team to deliver the highest quality results for our clients
• Innovative and bold mindset
• Comfort operating with ambiguity

Preferred Qualifications

• Master’s Degree and 3+ years of in the talent experience space
• 2 years of experience managing social media communities
• Digital site development and production experience
• Process improvement experience
• Data analytics experience