Amazon is hiring: Principal, Product Marketing Manager, Ads, Amazon Advertising

Principal, Product Marketing Manager, Ads, Amazon Advertising - Streaming TV PMM

Join to apply for the Principal, Product Marketing Manager, Ads, Amazon Advertising - Streaming TV PMM role at Amazon.

Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

Key Job Responsibilities

Product Strategy & Customer Intelligence

Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction

Partner with Product Managers to align customer research priorities with product roadmap development

Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs

Drive evidence-based decision making through customer insights and market intelligence

Go-to-Market & Marketing Execution

Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio

Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content

Lead the development of product positioning, messaging, and strategic narrative

Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs

Cross-functional Leadership

Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams

Drive stakeholder alignment through regular engagement and clear communication of product vision

Support effective Alpha/Beta testing programs and gather post-launch customer feedback

Guide the prioritization and development of case studies and research initiatives

Success Metrics

Impact on product roadmap through customer insights

Product adoption rates and engagement metrics

Marketing campaign effectiveness

Quality and effectiveness of marketing collateral

Customer satisfaction and feedback

Basic Qualifications

10+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience communicating results to senior leadership

Experience building, executing and scaling cross-functional marketing programs

Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

Experience working cross-functionally across marketing, product management, analytics, UX, and research

6+ years of product or program management, product marketing, business development or technology experience

Experience in Streaming TV Tech

Compensation

Base pay ranges from $153,000 per year in our lowest geographic market to $252,900 per year in our highest geographic market. Pay is based on location and may vary depending on experience and qualifications. Equity, sign-on payments and other compensation may also be provided.

EEO Statement

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence despite stressful conditions; communicating effectively and respectfully with employees, supervisors, and staff; and following all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Job ID: A3127691

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