Director of Sales (Marketing Director)

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Director of Sales (Marketing Director)

Addington Place East Lake

Tarpon Springs, FL

Addington Place at East Lake, an AgeWell Solvere Living managed community, places a high emphasis on the overall wellbeing of our residents and believes in providing excellent care and customer service! Come be a part of our team as we continue our journey of touching lives in this beautiful community and premier work atmosphere!

If That's Not Reason Enough, As a Certified Great Place To Work For 8 Years In a Row, We Proudly Offer Eligible Team Members

• Medical, Dental and Vision benefits
• Company-paid Life Insurance and Voluntary Disability
• Generous Paid Time Off (PTO) Plan
• 401(k) Retirement Savings Plan with company match

We invite you to APPLY TODAY!

Job Posting for Sales Director at Addington Place East Lake

Community Sales Director

Addington Place at East Lake — Managed by AgeWell Solvere Living

Make a difference every day.

At Addington Place at East Lake, we’re on a mission to help seniors live well—and we’re looking for a Sales Director who’s as passionate about people as they are about performance. Join a certified Great Place to Work® (8 years running) and be part of a high-energy team delivering exceptional care and customer service in a beautiful community and premier work atmosphere.

Why you’ll love working here

helps families find the right home for their loved ones.

Integrity, Transparency, Entrepreneurship—in how we care, communicate, and grow.

Insurance; voluntary Disability; generous PTO; 401(k) with company match; and day-1 benefits eligibility for many roles.

What You’ll Do

You’ll own and execute the sales & marketing strategy to meet occupancy goals, and total revenue potential, attracting qualified prospects and converting them into committed residents. Day to day, that means:

strong referral pipelines through presentations, targeted mailings, and weekly referrer meetings.

tours, and close using a consistently customer-oriented approach.

presentations, outreach touchpoints) and deliver weekly referral results.

surveys semi-annually

needed to support tours and move-ins.

marketing plan; partner cross-functionally to improve campaigns and conversion.

This is a metrics-driven role with clear weekly/monthly activity goals and outcomes. You’ll have the runway and resources to test, learn, and scale what works.

What You’ll Bring

(senior living experience a plus).

• A creative, energetic, enthusiastic approach and a genuinely cheerful demeanor.

orientation.

• Strong problem-solving skills and the ability to turn insights into action.
• Proficiency in Microsoft Office and marketing-related tools/software.
• A history of building professional referral sources and nurturing relationships.
• Willingness to travel ~30% within the local market to meet referral partners and attend events.

Perks & Benefits

• Medical, Dental, Vision
• Company-paid Life Insurance; voluntary Disability
• Generous PTO plan
• A culture grounded in DEI and equal opportunity: AgeWell Solvere Living is an Equal Opportunity Employer

Compliance & safety

We follow robust emergency procedures and safety practices and maintain infection-control standards in line with healthcare regulations and best practices. (Background, criminal, and drug screening may be required; periodic random tests may occur. Certain roles may involve exposure to healthcare environments.)

About This Role

The Marketing Director is responsible for direct sales, meeting pre-lease goals and targets, achieving maximum occupancy and total revenue potential of the Community by attracting qualified prospects and converting those prospects into Residents. Responsibilities include management of the department reporting as well as the execution of the marketing plan.

Essential Functions

• Responsible for Community outreach and education activities for creating referrals.
• Specific goals include but are not limited to:
• Two internal group presentations per month
• Two external group presentations per month
• Two targeted group mailings per month
• Ten meetings with potential new referrers per week
• One fax bomb per month to key referral sources
• Fifteen telephone calls per day
• Five referrals received per week
• Coordinates outreach meetings for other key staff including General Manager,Residency Counselor, and Relocation Specialist.
• Provides direct sales back-up for Community Residency Counselor, answeringtelephone inquiries, scheduling visits, conducting tours and closing sales as neededwhen Community Residency Counselor is not available.
• Knows and consistently uses a customer-oriented selling approach.
• Provides alternate weekend coverage.
• Participates with Residency Counselor and Relocation Specialist on development ofeffective sales and marketing plans drawing on information from analysis of thecompetitive environment.
• Updates key competitor evaluation and price surveys semi-annually.
• Compliance and Safety
• Follows all emergency procedures
• Understands all safety practices and procedures.

Communication

• Exhibits excellent customer service and public relations skills.
• Is creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented.
• Displays patience, tact, enthusiasm and a cheerful disposition.
• Promotes the Community in a positive manner and effectively communicatesSolutions Advisor Managed Community values to Residents, families, visitors, andAssociates.
• Excellent customer service and public relations skills.
• Cheerful personality.
• Keen desire to serve seniors.
• Five years sales/marketing experience with a proven track record.
• Effective problem-solving skills.
• Creative approach to goals and problems.
• Experience working with seniors.
• Demonstrates proficiency in Microsoft Office and other marketing-related software.
• Proven record of identifying and developing professional referral sources.
• Physical Requirements
• Spends at least 30% of time on travel to referral sources in market area.

Miscellaneous

• May spend as much as 30% of time on travel to referral sources in market area.
• May be required to work weekends and holidays as assigned.
• May be required to work on shifts other than the one for which hired.
• Subject to exposure to infectious waste, diseases, conditions, etc., including HIV,AIDS, and Hepatitis B and C viruses.
• Could be subject to hostile and emotionally upset Residents due to mental status.
• Background, criminal, and drug tests may be required.
• May be asked to submit to random drug test during employment.
• May have their picture taken and image used in social media or community advertising.
• May be video recorded from devices installed by families in residents’ apartments.