Digital Buyer

**Overview**

Active International in Canada is seeking a **Digital Buyer** in the growing media buying department. This role will be responsible for executing, optimizing, and reporting on all digital media campaigns for Company clients.

In return, we offer you

• A trading business model unlike any other agency that enables our client’s freedom to innovate
• A caring, diverse, and inclusive culture, with an open, collaborative work environment where your ideas and input are valued
• A flexible, hybrid approach to at-home and in-office work
• Competitive health and dental benefits package with the health care spending account
• Career development, training opportunities, and tuition assistance
• Wellness programs and allowances
• Volunteering opportunities, fundraising, and charitable donation matching through Active Cares
• Free parking, proximity to 2 major highways, and a variety of restaurants in the East Beaver Creek neighbourhood in Markham
• 92% employee trust index score as measured by Great Place to Work Canada
• An award-winning culture that has been recognized in the Globe & Mail and National Post
• *Key Responsibilities**:
• Media Growth_
• Help grow Active’s digital footprint by presenting digital capabilities to new and existing clients/partner agencies.
• Build outstanding positive relationships with media vendors, clients, and AORs.
• Campaign Management_
• Work with client and/or AOR to ensure we are briefed on the campaign with required campaign information, such as planning deck, blocking charts, etc.
• Reach out to vendors for RFPs and build out campaign recommendation, if required.
• Create Media Authorization Form (MAF) for each campaign and send MAF to the client/AOR for signoff.
• Create Buyshell including all details and information Media Assistant requires for entering into Prisma.
• Once MAF is signed, reach out to vendors for IOs based on the client’s plan and review and sign off IOs.
• Build out a campaign on a vendor platform if self-serve or provide instructions to a vendor for managed campaigns.
• If not handled by AOR, send the creative agency the creative assets required and trafficking instructions.
• Work with vendors to implement tags, pixels, UTM codes, etc., and ensure the campaign is launched on time.
• Collaborate with client/AOR/Vendor to ensure buy objectives are met.
• Ensure the strategy and implementation of digital media buys are efficient and effective.
• Monitor and optimize buys.
• Ensure delivery reports are accurate and go out on time, including insights and recommended optimizations.
• Utilize digital research tools to provide recommendations where necessary.
• Verify monthly billing to client is accurate, and that vendor invoices are processed on time and reach out to media vendors to resolve any discrepancies.
• Prepare final detailed Post Buy Report deck and present to client/AOR.
• Attend and present at client, agency, and vendor meetings as required.
• Resolve discrepancies.
• Help create trade deals.
• Train, mentor, coach and oversee media assistant(s).
• *Key Competencies/Traits**:
• _ANALYTICAL_ - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• _COMMUNICATION_ - Articulates vision; Manages effective and impactful interpersonal interactions; Quickly and easily creates a sense of trust and comfort with others; Listens well and processes objectively.
• _CUSTOMER FOCUS_ - Demonstrates enthusiasm and passion for delivering excellent value through customer service; Partners with customers to reach their objectives and ensure their satisfaction.
• _ESTABLISHING / BUILDING RELATIONSHIPS_ - Able to establish and develop productive relationships with colleagues and customers, both inside and outside the business; Leverages/manages all resources and relationships in the organization for results and treats internal colleagues with the same respect as external customers.
• _NEGOTIATION_ - Understands the major variables and impact of different proposed outcomes; Leads parties to an agreement of terms while maintaining strong relationships.
• _PROBLEM-SOLVING_ - Leverages insight and experience to understand the client’s unique business needs and identifies how Active can deliver value; Looks at parts of an issue from a new viewpoint/perspective; Practices timely and holistic decision-making.
• *Education & Experience**
• Bachelor's degree or College Diploma with a preferred focus on Media, Communications, and/or Business Marketing; or equivalent experience.
• Familiar with industry certifications i.e., Google, Facebook, IAB, etc.
• Minimum 3+ years of the digital media buying experience.
• Solid expertise in buying on all Google Platforms - GDN, SEM, YouTube.
• Fluency in 3rd party dashboards such as MOAT, Double Verify, IAS, etc.
• Proficient in Microsoft Office Suite.
• Experience buying Social and Programmatic an asset.
• Experience