About The Role

This is a senior executive position reporting directly to the President & CEO, and overseeing a cross-functional team including Marketing, PR, Research, and the St. Louis Film Office. The position requires in-office leadership and residency within the St. Louis region.

As the Chief Marketing Officer, you will be at the helm of our marketing strategy, driving innovative campaigns that captivate audiences and elevate our brand presence. You'll be instrumental in shaping our vision and ensuring that every marketing initiative aligns with our business goals.

Key Responsibilities

Lead the development and evolution of the St. Louis destination brand to drive visitation, economic impact, and civic pride.
Direct integrated marketing and communications across paid, earned, shared, and owned media.
Oversee digital innovation and content strategy, leveraging AI, data analytics, and emerging technologies.
Align marketing with broader economic development and sustainability goals.
Guide research and analytics to track visitor trends, ROI, and brand performance.
Foster strong partnerships with business, civic, and hospitality leaders locally and globally.
Lead, mentor, and inspire a creative, high-performing marketing team.

Qualifications And Skills

15+ years of progressive leadership in destination or travel marketing; C-suite DMO experience preferred.
Proven success managing complex, multi-channel marketing programs and dynamic teams.
Experience leveraging film and video production for destination visibility or brand lift.
Experience in destination marketing for leisure, travel trade and meeting-convention segments.
Experience in international tourism marketing and Brand USA partnerships.
Expertise integrating research, analytics, and technology into strategic decisions.
Skilled storyteller with an analytical mindset and a collaborative, inclusive leadership style.
CDME and/or DMAP accreditation experience preferred.
Minimum 15 years of progressive leadership experience in destination marketing or travel-focused marketing; C-suite destination marketing experience preferred
Collaborative leader skilled at inspiring cross-functional teams.
Commitment to equity, inclusion, accessibility and sustainable travel in destination marketing.

If you're a bold, data-driven marketing leader who can shape a city's global image and its future, we invite you to join Explore St. Louis where destination leadership meets community impact. Join us as we redefine the landscape of our industry through cutting-edge marketing strategies. Together, we will create impactful experiences that resonate. Learn more at www.explorestlouis.com.

Compensation includes a competitive salary and robust benefit package. Apply on our Explore St. Louis Careers URL or email a resume and cover letter to jobs@explorestlouis.com. Please include your cover letter and resume when applying online. NO PHONE CALLS! EOE.

Explore St. Louis is the sales and marketing organization responsible for selling and promoting St. Louis as a convention, meeting site, and leisure travel destination. Explore St. Louis manages and operates the America's Center Complex which includes the Cervantes Convention Center, the Dome at America's Center, the Ferrara Theatre, and the St. Louis Executive Conference Center.

Diversity, Equity & Inclusion Statement: Explore St. Louis values diversity and we are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, pregnancy, age, national origin, physical or mental disability, past or present military service, marital status, gender identification or expression, medical condition or any other protected characteristic as established by law.

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Chief Marketing Officer

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