Lead Generation Marketing Manager

Position: Lead Generation Marketing Manager

Location: Virtual within company approved locations

Schedule: Monday-Friday, 8:00AM-5:00PM Eastern (Full-Time)

Who We Are

West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Flooring, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!

Purpose Of Position

As a Lead Generation Marketing Manager at West Shore Home, you will oversee the relationships with third-party vendors who generate traffic and sales to West Shore Home including sourcing new lead partners, negotiating contracts, monitoring lead quality, and adapting campaign strategies to ensure the partners are meeting performance metrics to drive cost-effective revenue and growth.

Key Role Accountabilities

• Independently source and negotiate new lead partners for pilot campaigns of up to $100,000.00 in monthly advertising spend.
• Manage existing lead partner relationships from end to end, including strategy development, quality control, performance management, and campaign adjustments to meet the performance targets provided.
• Monitor and evaluate campaign performance and outcomes of lead partners across all branches and product categories by reviewing performance KPI’s, developing forecast estimates, and identifying new potential revenue opportunities.
• Continuously refine and manage lead generation models for forecasting, performance management and goal attainment.

Minimum Requirements

• 3+ years of experience in working with third-party lead generation agencies with strong analytical skills, required; experience with lead generation in the home services space, preferred.
• Bachelor’s degree in business, marketing, or another related field.
• Proven ability taking ownership of critical team objectives related to lead generation, pipeline creation, funnel efficiency, and ROI metrics to drive scalability and expansion.
• Experience managing and optimizing lead flows withing ActiveProspect (TrustedForm & LeadConduit) including setup, troubleshooting, validation, and partner integrations. Experience in working with online marketplaces for local services, such as Angi, is a plus.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

The approximate salary range for this position is $70,000-75,000 annually. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.

Please note: Applicants must be authorized to work in the United States at the time of their application on a full-time basis. The Company will not sponsor applicants for work visas.

Culture And Community

We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.

West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/

It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.