Senior Digital Paid Media Specialist

Job Overview

We are seeking an energetic and highly skilled Senior Digital Paid Media Specialist to lead our performance marketing initiatives across multiple digital channels. In this pivotal role, you will craft and execute innovative paid media strategies that drive measurable results, optimize campaign performance, and elevate our brand presence. Your expertise in media buying, SEM, and social media advertising will empower us to reach targeted audiences effectively while maximizing return on investment. If you thrive in a fast-paced environment and are passionate about leveraging data-driven insights to fuel growth, this is the perfect opportunity for you to make a significant impact.

Duties

• Develop, implement, and manage comprehensive paid media campaigns across platforms such as Google Ads, Bing Ads, Twitter Ads, Facebook Advertising, and other digital channels.
• Conduct detailed keyword research and audience segmentation to optimize targeting strategies for maximum engagement and conversions.
• Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and web analytics platforms; analyze data to identify opportunities for improvement.
• Manage budgets effectively by allocating resources across campaigns to ensure optimal media buying efficiency and ROI.
• Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages that align with campaign goals.
• Execute conversion optimization tactics by testing ad variations, landing pages, and audience segments to enhance campaign effectiveness.
• Stay current with industry trends, emerging platforms, and new advertising tools such as SEO tools and SEM best practices to keep campaigns innovative and competitive.

Experience

• Proven experience managing large-scale PPC (Pay-Per-Click) campaigns with a focus on performance marketing across Google Ads (formerly AdWords), Bing Ads, and social media platforms like Facebook and Twitter.
• Strong knowledge of SEO tools, media planning, and affiliate marketing strategies to complement paid media efforts.
• Demonstrated ability to analyze web analytics data using Google Analytics or similar tools to inform campaign adjustments.
• Expertise in media buying techniques including SEM (Search Engine Marketing), media planning, budgeting, and bid management.
• Familiarity with web analytics platforms such as DoubleClick or equivalent ad management systems for tracking conversions and optimizing campaigns.
• Experience working within e-commerce environments or digital marketing agencies is highly desirable.
• Excellent communication skills with the ability to present complex data insights clearly and persuasively. Join us as a Senior Digital Paid Media Specialist if you're ready to lead innovative campaigns that deliver measurable results! Your expertise will help shape our digital marketing success while advancing your career in a dynamic environment committed to excellence.

Job Type: Full-time

Pay: $50,298.20 - $65,961.27 per year

Benefits

• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan

Experience

• Paid Ads: 3 years (Required)
• Paid search marketing: 3 years (Required)
• Google Ads: 3 years (Required)
• Media buying: 3 years (Required)

Work Location: In person