Senior Marketing Executive

Join Our Team at The Saddle Bank!
We’re excited to announce a new opportunity for a
Senior Marketing Executive
to join our growing team.

About Us

At The Saddle Bank, we do more than sell saddles — we help riders find the perfect partner for their equestrian journey. Our dedication to quality, customer care, and exceptional service has made us a trusted name for horse lovers across the globe.

About the Role

The Senior Marketing Executive is responsible for planning, organising and delivering all marketing and communications for The Saddle Bank and its associated brands. This is a broad and varied marketing role, ideal for someone who is passionate about marketing and ideally horses too. The role requires creativity, strong organisation, excellent communication skills and the ability to manage multiple projects and channels simultaneously.

The Senior Marketing Executive will work closely with the Media Manager to ensure all visual content including photos and videos meets brand standards and aligns with the overall marketing strategy. They will collaborate with the Paid Ads Specialist to determine monthly focuses, plan campaigns and advise on budget allocation based on stock levels, seasonal trends and product priorities.

The successful candidate will also take ownership of events, trade shows, brand partnerships, collaborations, sponsored rider activity, photo shoots, interviews and content creation. They will be responsible for digital marketing performance across SEO, YouTube, social media, email marketing and paid advertising.

This role reports directly to the General Manager.

Key Responsibilities

Marketing Strategy and Campaign Planning
Develop and deliver monthly and quarterly marketing plans aligned with business goals
Work with the Paid Ads Specialist to determine monthly campaign focus and budget allocation
Plan promotional calendars based on stock levels, seasonal demand and product launches
Create campaign briefs for content, paid ads and media production
Investigate new markets and growth opportunities
Capture industry trends and act on them immediately to maximise visibility

Content Oversight and Creative Direction

Work closely with the Media Manager to ensure content meets brand standards
Approve all creative assets including images, graphics and video content before publication
Direct and organise photo shoots, video shoots, interviews and content days
Ensure all content remains engaging, consistent and commercially effective
Oversee leaflet design and other printed marketing materials

Brand Management and Communication

Maintain brand identity, tone of voice and communication standards across all channels
Manage Brand Ambassadors, sponsored riders and brand partnerships
Oversee influencer outreach, communication and content approvals
Drive brand storytelling and ensure strong messaging across social media, website and campaigns

Events, Trade Shows and Outreach

Plan, organise and deliver trade shows, exhibitions and industry events
Coordinate logistics, staffing, stand presentation and promotional assets
Represent the brand at events when required
Develop collaborations with complementary equestrian brands

Digital Marketing, SEO and Website Management

Ensure the website remains up to date, accurate and user friendly
Conduct SEO analysis and implement improvements to increase visibility and ranking
Review website navigation, layout and content to improve user experience
Develop and oversee email marketing schedules, segmentation and campaign planning
Work with internal teams to update product listings, blogs and landing pages

Paid Ads, Reporting and Analytics

Work with the Paid Ads Specialist to support paid campaigns
Report on paid ads performance and identify areas of improvement
Analyse ROI, cost per acquisition and campaign metrics
Run competitions, analyse results and report on engagement and effectiveness
Produce regular marketing performance reports

Social Media Management and Trend Monitoring

Analyse social media activity to understand what performs well and what does not
Identify and act on new trends quickly to maintain growth and engagement
Manage YouTube uploads, optimisation and performance tracking
Schedule social media content across platforms
Organise and maintain a clear content calendar

Reporting and Insight

Prepare reports for the General Manager covering

– campaign performance

– paid ads results

– social media performance

– SEO activity

– YouTube analytics

– website behaviour and traffic

– brand reach and partnership activity

Highlight opportunities, risks and areas for improvement
Provide recommendations to refine marketing strategies and improve commercial results

What Success Looks Like

Marketing campaigns are delivered on time and with high quality creative assets
Content is consistent with brand identity and performs strongly across platforms
Website and digital channels remain modern, relevant and user friendly
Social media and YouTube engagement grow steadily
Paid ads performance shows clear improvement month on month
Events and collaborations are executed professionally
Brand Ambassadors and sponsored riders represent the brand well
Marketing efforts contribute directly to commercial growth and stock priorities

Required Skills and Experience

Essential Skills

Highly organised with excellent project management ability
Creative thinker with strong visual judgement
Strong communication skills written and verbal
Ability to analyse marketing data and produce reports on various platforms
Confident working with media teams, photographers and videographers
Competent in SEO analysis and implementation
Strong ability to read, understand and report on digital marketing performance
GA4 expert with the ability to analyse user behaviour, traffic sources and conversion data
Ability to manage social media scheduling and content calendars
Experience managing YouTube content
Ability to run competitions and analyse campaign results
Strong attention to detail and accuracy
Ability to work independently and as part of a team

Personal Qualities

Passionate about marketing, creativity and storytelling
Proactive, enthusiastic and solutions focused
Calm and capable under pressure
Strong initiative and ownership mentality
Positive attitude and excellent relationship building skills
Curious and eager to explore new ideas, platforms and trends
Strong problem solving ability

Desirable Experience

Experience in the equestrian industry beneficial but not essential
Ecommerce marketing experience
Experience organising events or trade shows
Experience working with ambassadors or sponsored athletes
Familiarity with email marketing systems, social platforms or CRM tools

This role will remain open until we find the right candidate. We are committed to hiring the best fit and are not working to a deadline.

To apply, please include a CV and a tailored cover letter.

Your cover letter must include

Why you believe you are a strong fit for this Senior Marketing Executive position
A clear explanation of your relevant experience across marketing, content creation or campaign management
One example of a successful marketing campaign, project or piece of content you have delivered and the results it achieved

To confirm you have read this job description in full, please include the word MARKETINGFIRST at the very end of your cover letter.

We take accuracy, attention to detail and communication quality seriously. These are essential for success in this role.

Job Type: Full-time

Pay: Up to £35,000.00 per year

Benefits

Casual dress
Company pension
Employee discount
Free parking
On-site parking

Ability to commute/relocate

Peterborough PE7: reliably commute or plan to relocate before starting work (required)

Application question(s)

Are you involved in the equestrian industry in a personal or professional capacity- Please provide an outline below