Digital Marketing Manager - Paid Ads

Pennant Services is seeking a dedicated Digital Marketing Manager - Paid Ads to join our team. This role is instrumental in leveraging digital advertising platforms to foster growth and enhance our market presence across our home care, home health, hospice, and senior living industries.

Responsibilities

• Design, implement, and monitor paid advertising campaigns on Google Ads and Meta Ads Manager, ensuring alignment with our marketing goals and budget.
• Analyze campaign data to identify trends, measure performance, and inform strategic decisions.
• Utilize Google Looker Studio and collaborate with our internal data team to create insightful reports, aiding in data-driven decision-making.
• Employ Excel for ad-hoc data analysis and manipulation, contributing to the strategic planning of campaigns.
• Assist our team in crafting visually compelling ad content, aligning with our brand guidelines and campaign objectives.
• Manage and optimize digital assets and listings via Google My Business and Birdeye, enhancing our online presence and reputation.
• Leverage tools such as Google Tag Manager and Google Analytics to track conversions and measure campaign effectiveness.
• Assist in the creation and optimization of marketing funnels, influencing decisions and implementation of landing pages, forms, tracking, and lead nurture.
• Work closely with leaders across various operations to educate and strategize on the effective use of paid ads in achieving business objectives.
• The successful candidate will be a strategic thinker with a passion for digital marketing and a proven track record in managing effective paid advertising campaigns. Your ability to analyze data, adapt strategies based on insights, and collaborate with teams to drive results will be key to your success in this role.

Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 2 years’ experience in digital marketing with a strong focus on paid advertising platforms such as Google Ads and Facebook Ads Manager.
• Expertise in using Google Ads and Google Ads Editor for campaign management.
• Proficient in Facebook (Meta) Ads Manager for creating and optimizing campaigns.
• Experience with Google Looker Studio, Tableau, or other platforms used for data visualization and reporting.
• Skills in Excel for data analysis and manipulation.
• Knowledge of Google Tag Manager, Google Analytics for tracking conversions.
• Knowledge of Google My Business a plus.
• Analytical Skills: Ability to analyze performance data, draw insights, and adjust strategies to improve campaign performance.
• Strong verbal and written communication skills for effectively presenting strategies and results to team members and leadership.
• Demonstrated ability to strategize and implement effective paid advertising campaigns that align with business goals.
• Experience working with cross-functional teams and educating business leaders on the benefits and strategies of paid advertising.
• Familiarity with Canva for designing ads a plus.
• Certifications in Google Ads, Meta Ads, or similar platforms would be a plus.

Benefits

• True Work-Life balance – We believe in taking care of yourself before you take care of others!
• Full benefits package (medical, dental, vision, 401(k) with match)
• Paid time off, holiday pay, and professional development
• Your voice matters! - Work with other passionate and high-achieving leaders who care deeply about patient outcomes and team success.

Company Overview

• At Pennant, we are driven by a simple truth: exceptional care begins with exceptional leadership. It was founded in 2010, and is headquartered in Eagle, Idaho, US, with a workforce of 1001-5000 employees. Its website is https://pennantgroup.com/.