Performance Marketing Manager - Paid Social

Job Description

The Team: You will work in a high energy Media and Performance Marketing team that is responsible for delivering strategic and innovative paid media activities that meet and exceed the objectives of The Times & Sunday Times’ digital aspirations.

This particular role within the team will define and deliver the paid-social marketing strategy for The Times and Sunday Times digital business. The aim is to drive financial performance and innovations to enhance all marketing touchpoints with prospects and our customers.

Your Role: You will create, manage and deliver the paid marketing strategy (paid social) that drives brand and subscription growth, financial performance, and increased lifetime value to further enhance all marketing touchpoints with our new and existing customers. You are a curious and passionate paid social expert with hands-on platform experience, and the ability to balance data insights and analysis with creative thinking.

Day to day you will

• Develop channel first paid social strategies to help achieve campaign goals for The Times and The Times branded businesses (including digital subscriptions/conversions, brand building and new product launches)
• Drive a test and learn approach to how we activate across channels including audience targeting, ad copy and platform specific creative
• Proactively seeking optimisation opportunities and new innovation in formats and strategies
• Work with Senior Performance Marketing Manager in developing marketing initiatives to help drive success against targets.
• Monitor campaign performance and report on results and insights of paid social performance and effectively communicate these to the broader team at The Times.
• Build and manage strong and collaborative relationships with cross-functional teams, key senior stakeholders and platform partners
• Monitor budgets to ensure campaigns do not overspend and efficiently meet performance targets
• Support the product & martech roadmap that is required to achieve the marketing KPI’s and digital marketing strategy
• As a Manager, supporting the Head of Media and Performance Marketing in their accountability for stakeholder engagement across all operational and supporting functions within The Times.

What we’re looking for from you

• Experience delivering paid social activity either in-house/at a brand or within a digital marketing agency
• Confident in managing significant partnerships and other third parties. Can influence at all levels, cross-functionally and externally; providing clarity and insight to complex discussions in order to achieve resolution and understanding
• Can manage marketing budgets both at a business level and when specifically pacing campaigns.
• A desire to keep up-to-date in an ever changing and rapidly evolving social advertising industry.
• Solid working knowledge of current software tools such as Meta/X/LinkedIn/Reddit/TikTok/Snapchat Ads Manager, Google Analytics and related platforms.
• Experience using Smartly is desired but not required
• Technically minded, has a broad understanding of tracking and reporting with aptitude to learn, understand and apply new technologies
• A data-focused outlook with a curiosity to seek out evolving and innovative ways to add value to the business
• Demonstrates strategic thinking and planning ability, whilst being tactically responsive to changing needs
• Takes ownership for communicating change initiatives clearly, ensuring smooth implementation

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on [email protected].