Marketing Executive

Position Summary

An exciting opportunity has arisen for a Marketing Executive to support our growing department by taking ownership of our e-commerce & social media presence and driving its development. The role will involve creating engaging content for our knowledge hub, email campaigns, and events, while gaining hands-on experience with the e-commerce side of the business to understand how these activities contribute to revenue and conversions.

In addition, you will collaborate with our third-party SEO and PPC agency, helping to enhance our search engine performance and ensure our digital activity aligns with wider marketing objectives.

We are a brand dedicated to life-saving defibrillators, consumables, and training. We’re looking for someone with personality, drive, and passion to complement our company ethos and help us continue making a meaningful impact.

Main Duties

The key responsibilities of this role include

Enhancing brand visibility and engagement across all social media platforms.
Overseeing the day-to-day management of all social media channels.
Producing scheduled content (HubSpot) for social media
Growing current social channels and exploring opportunities on emerging platforms.
Exporting csv reports and creating / sending marketing emails in HubSpot.
Exploring new ideas for potential automated email workflows.
Track ROI daily using GA4 and Microsoft Analytics
Designing visuals and marketing materials using Chat GPT and Adobe Creative Cloud.
Create video content using AI for use across social channels, website and email.
Staying responsive to changing trends and adapting content accordingly.
Providing support for the e-commerce site (Magento 2) with adding / updating products, page content and promotional assets.
Assisting with pricing changes and updates across relevant systems and platforms.
Helping to troubleshoot and resolve system issues where needed.
Supporting the management and organisation of the creative marketing inbox.
Supporting the Reminders inbox and assisting customers if needed
Participating in company events such as Restart a Heart Day.
Monitoring our Ekomi review system, any 3 star or below reviews dealt with.
Carrying out any additional duties required to support the wider team.

Experience, Skills, Qualifications

To be successful the role holder will have

12 months+ experience in social media, e-commerce & CRM systems
Marketing qualification preferable
Targets / KPI’s – proven track record of exceeding targets / KPI’s set
Communication - have strong verbal, writing and listening skills.
Teamwork - be a team player and build positive working relationships that help everyone to achieve company goals and business objectives.
Organisation - be able to prioritise, work efficiently and productively, and manage your time well. Have an ability to decide what is important to focus on and get done.
Motivation - show enthusiasm, bring ideas, show initiative and always have a positive attitude.
Ability to work under pressure - be able to multitask and function to the best of your ability within a busy office environment
Commercial awareness - have a knowledge of how a business or industry works and what makes a company tick. Understand what an organisation wants to achieve through their products and services, and how it competes in its marketplace.
Personal Skills – be well presented, excellent time management, flexible and enjoy working with likeminded individuals.
Computer Literate – whilst we can teach you the specific systems we use, a knowledge of Microsoft office, Adobe Creative Cloud and databases an advantage.

Starting salary: £28,000 per annum

Based in our office in Irlam, Mancheter. You must be able to work in the office.