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Digital Marketing Coordinator

First Bank and Trust Company

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The First Bank and Trust Company is seeking a results-driven and creative Digital Marketing Coordinator to support the strategy and execution of the bank's digital programs. This individual will manage content calendars, publish posts, build emails, assist with short-form video, and help optimize campaigns over time.Responsibilities:Develop and implement a month-to-month content strategy aligned with the overall marketing goals and annual content calendar.Manage daily execution of digital content across all digital platforms including social media, website, email marketing systems, and social platforms.Work with cross-functional teams to create engaging campaigns that promote the bank and our products and services.Monitor, analyze, and report on performance metrics across digital channels, using data to inform improvements and optimizations.Ensure consistency in voice, tone, and brand across all digital communications.Produce graphics, video, and other multimedia content as needed.Qualifications:Bachelor's degree in Digital Marketing, Communications, or a related field.2+ years of experience in digital marketing, content creation, or campaign management.Strong knowledge of social media platforms, CMS tools, and email marketing platforms.Experience with digital analytics tools (Google Analytics, social insights, etc.).Creative thinker with strong attention to detail and an eye for design.Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.BENEFITS FOR FULL-TIME EMPLOYEES:PTO Leave is 20 Days per year earned monthly. First Bank and Trust recognizes 11 paid holidays, when the holidays occurs during the work week. Medical, Dental and Vision Insurance coverage starts the 1st day of the month after hire date. Employees are automatically enrolled in the bank's 401K/ESOP Plan. First Bank and Trust provides basic life insurance coverage equal to two times an employees' base salary.First Bank and Trust provides long-term disability Insurance coverage. Normal work week is Monday- Friday between 8:30 - 5:00. Some travel may be required.First Bank and Trust is an Equal Opportunity Employer EOE/AA/M/F/Disabled/Veteran

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Job Type

Job Type
Full Time
Location
Abingdon, VA

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