Digital Marketing Director

About the Job

The Digital Marketing Director oversees account growth and new business while leading a team of Strategists, Creatives, and Analysts. Ensures strong client relationships, deliver high-impact programs, drive account expansion and develops talent—all contributing to key profitability and organizational goals.

The Director must show strong leadership, hands-on client management, data-driven decision-making, strategic pitch development, industry insight, and the ability to leverage professional networks to benefit clients, the team, and the organization.

Responsibilities

• Lead new business efforts, including creative brainstorms, proposal development, and in-person or remote pitch delivery.
• Continuously evolve the team’s social offering by integrating emerging technologies and aligning social strategies with broader communications strategies.
• Oversee the creation and improvement of products, programs, and tools (e.g., credentials, reporting templates, visual assets) in formats best suited to client and internal needs.
• Guide the development of visual design direction for campaigns and digital content.
• Ensure high-quality insights and performance analysis from reporting and data exercises to strengthen the practice’s offering.
• Oversee all client interactions—written, verbal, and in-person—ensuring professionalism and clarity.
• Set and communicate workload priorities clearly and on time.
• Lead team development through action plans, performance objectives, and professional growth initiatives for Strategists, Creatives, and Analysts.
• Build strong relationships with internal stakeholders.
• Participate in decision-making tied to the business unit’s P&L and be accountable for financial outcomes.

Skills

• Excellent writing in both Spanish and English (a third language is a plus)
• Strong understanding of internet culture and social/digital platforms.
• High proficiency in PowerPoint and Excel; design tools (Illustrator/Photoshop) are a strong plus.
• Strong attention to detail, critical thinking, and data-driven decision-making.
• Consultant mindset with the ability to work within assigned budgets.
• Independent, creative, and comfortable operating outside the comfort zone.
• Strong interpersonal skills, including idea generation, creative thinking, and effective collaboration.
• Ability to manage up and guide work produced by Strategists, Analysts, Producers, and Interns.
• Excellent multitasking, prioritization, and performance under pressure.
• Ability to build relationships with vendors, industry analysts, and platform/channel partners.
• Strong project and event management skills.
• High proficiency in business presentation development and delivery.

Experience & Qualifications

• 8-10 years of work experience in professional roles in one (or a mix) of the following industries: social media, digital, public relations, marketing, advertising, media publishing, editorial, or equivalent client-side roles.
• BA/BS required; graduate degree in business or a relevant specialty preferred.
• Proven understanding of techniques of a professional services/consultancy firm.
• First-hand experience in executing strategies that combine Paid, Owned and Earned tactics.
• Advanced knowledge of social and digital channels, as well as traditional and non-traditional paid media formats.
• Detailed understanding of traditional and non-traditional media publishers.
• Susceptible and knowledgeable in design-thinking (i.e. both in terms of visual aesthetics and in terms of product/process building).