Director, Digital Marketing Strategy

Transform the health of communities, one person at a time. As a Director of Digital and Database Marketing Strategy, develop and oversee multichannel initiatives that connect with key stakeholders across different journeys and touchpoints.

Key Responsibilities

• Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
• Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
• Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
• Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
• Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards

Requirements

• 10+ years of experience in Communications, Marketing, or related fields
• 5+ years of leadership experience/managing teams
• Digital/social media, analytics, and digital marketing expertise