Discovery divisions to maximize impact

Build player journeys for each relevant audience to ensure the right message is delivered at the right time and place

Lead the campaign development, including creative production and ensure the team executes flawlessly against the plan and tactics

Ensure KPIs are strategically sound, can be used to drive optimization and understand impact

Work with relevant teams to ensure all necessary publishing technology and data pipelines are in place for seamless marketing execution, A/B testing, optimization and measurement

Data-Driven Insights: Utilize trend prediction, market research, market intelligence and analytics to ensure relevant expertise on the gamer, the market, the competitor and the product to inform strategies, tactics and effective decision making

Monitor campaign performance, brand health, and competitor activities to identify growth opportunities

Drive relevant actions to continuously optimize all marketing plans and actions globally and within territories

Embrace an objective test and learn approach to ensure the right balance between what has worked in the past and new ways of marketing, using insights to educate and inspire teams

Team Development and Management: Build and mentor a high-performing team, developing roles and responsibilities to ensure clarity

Foster a culture of creativity, collaboration, and accountability, ensuring team members have clear development paths

Oversee and direct the tasks and progress of both direct and indirect reports, guiding team production as necessary

Ensure team allocation by product supports the business priorities

Change Management: Be courageous in advocating for and testing innovative new approaches, even when challenged

Demonstrate curiosity, ensuring continuous evaluation of marketing effectiveness

Guide the team to address inefficiencies, flag risks and opportunities, and drive solutions

30:T4f02,{"@context":"https://schema.org","@type":"JobPosting","title":"VP, Brand Management and Product Marketing","description":"

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The VP of Brand Management and Product Marketing at Warner Bros Games is a newly created position, bringing together Console/PC and Mobile teams. This role is responsible for driving the strategic marketing vision, enhancing brand growth, player growth, and engagement across all franchises. This position requires a visionary leader adept at navigating a matrixed organization, integrating product development and marketing strategies to achieve global commercial and brand objectives.

We seek someone obsessed with the audience (players, community, and fans), our franchises and games. Curiosity about trends, pop culture, the marketplace, and territory-specific needs, nuances and culturalization is essential. This person must be adept at operating strategically and being a hands-on doer to get the job accomplished within direct and matrixed teams. A strong collaborator who is comfortable driving transformation and the necessary change management is crucial.

Your love for creativity, storytelling, and growing brands must match your expertise at driving player and product fit to deliver sustainable commercial results. Ensuring an insi

VP, Brand Management and Product Marketing

Job Type