In order to be successful, you must bring

Deep expertise in SEO, with 7+ years of experience managing large-scale dual sided marketplace websites.
Strong technical SEO skills, including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization.
Ability to balance execution with strategic thinking and drive cross-functional initiatives with measurable business impact.
Proficiency in SEO analytics tools (Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, Screaming Frog, etc.).
Experience leading SEO projects in an agile product/engineering environment and working with sprint planning.
CRO Expertise & Experimentation – Strong background in A/B testing, multivariate testing, and user behavior analysis to optimize conversion paths. Experience with tools like Optimizely, VWO, Google Optimize, or equivalent.
Data-Driven Decision Making – Proficiency in analyzing user journeys, heatmaps, and funnel performance using Google Analytics, Amplitude, Fullstory, Hotjar, or similar to drive UX and conversion improvements.
Strong data analysis skills, with the ability to translate insights into actionable recommendations.
Excellent communication and stakeholder management skills, with experience influencing cross-functional teams.

Expected salary ranges

For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $154,800 - $189,200.
For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $139,300 - $170,300.
For candidates living in all other US locations, the expected salary range for this role is currently $131,600 - $160,800.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

#LI-Remote

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.

If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/ .

Qualifications

In order to be successful, you must bring
Deep expertise in SEO, with 7+ years of experience managing large-scale dual sided marketplace websites
Strong technical SEO skills, including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization
Ability to balance execution with strategic thinking and drive cross-functional initiatives with measurable business impact
Proficiency in SEO analytics tools (Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, Screaming Frog, etc.)
Experience leading SEO projects in an agile product/engineering environment and working with sprint planning
CRO Expertise & Experimentation – Strong background in A/B testing, multivariate testing, and user behavior analysis to optimize conversion paths

Senior Marketing Manager, SEO & CRO

Job Type