Relentlessly Resourceful: Highly proactive, does not quit, and finds innovative solutions with little guidance. Bias for action and ability to thrive in an ambiguous environment with a high degree of autonomy.

High Horsepower & Humility: High intellectual and physical energy. You eagerly solve big, complex, and ambiguous company problems, while having the humility to “roll your sleeves up” and do the dirty work without complaint.

Love of virtue & health: Interest in modern-day men’s movements and personal development. Demonstrates personal dedication and interest in health optimization (you should walk the talk when it comes to diet, exercise, sleep, focus, and relationships).

World-Class Benefits

Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)
Full Suite: Medical, Dental, Vision, Life Insurance
Best-in-class 401K options
Flexible vacation/time-off policies
Liquidity of options whenever available
Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity.

Compensation Range: $200K - $300K

Qualifications

10+ years of experience with 5+ years managing a team in consumer e-commerce, subscription, or DTC health
Have scaled revenue at a business to over $100M ARR and managed a minimum marketing spend of $3M per month
Deep expertise in paid acquisition with Meta, Google in particular
Expert in conversion rate optimization (CRO) - both hands-on practitioner and as a partner, collaborating with the product management team
Track record of optimizing LTV:CAC and improving marketing efficiency in a high-growth startup
Obsessed with getting marketing incrementality and attribution right
Looks at data every day to drive decisions
Strong analytical mindset with experience running structured experiments and A/B tests, both in the context of marketing channels and in downstream product experiences
Ability to scale & manage a high-performing team, including performance, brand, and creative functions
Comfortable in a fast-paced, data-driven, and execution-heavy environment
Experience scaling organic marketing strategies (SEO, content, influencers, PR, partnerships)
Expertise lead nurturing with CRM (email and SMS)
Experience with TikTok, YouTube, and emerging channels like Reddit, Bing, podcasts, CTV, connected radio
Proven experience growing a brand and driving multi-channel expansion beyond just paid marketing
First principles Thinker: Highly creative and first principle thinker who tends to find solutions that others don’t see or inappropriately dismiss
Courageous & Contrarian: Willing to take risks and use contrarian strategies, while maintaining high brand and medical integrity
Compelling Storyteller: You don’t just teach a man to fish, you make them understand why fishing is the noblest of pursuits by telling compelling narratives
Relentlessly Resourceful: Highly proactive, does not quit, and finds innovative solutions with little guidance
Bias for action and ability to thrive in an ambiguous environment with a high degree of autonomy
High Horsepower & Humility: High intellectual and physical energy
You eagerly solve big, complex, and ambiguous company problems, while having the humility to “roll your sleeves up” and do the dirty work without complaint
Demonstrates personal dedication and interest in health optimization (you should walk the talk when it comes to diet, exercise, sleep, focus, and relationships)

Benefits

Manage & optimize a multimillion-dollar marke

Head / VP of Marketing (Remote)

Job Type