About Fanduel

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION

Our roster has an opening with your name on it

FanDuel is looking for a senior leader to drive our Creative, Partnerships, Insights, and Brand strategy across all FanDuel brand. This person will play a key leadership role, responsible for shaping and elevating the FanDuel brand through holistic marketing efforts, collaborative go-to-market strategies, and data-driven storytelling. This person will own the creative vision of the brand and help foster a customer-first culture across the organization while driving innovation and ensuring consistency across all brand touchpoints.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play

Lead all aspects of the company’s brand, creative, partnerships, and consumer insights strategy
Partner with key stakeholders to help drive the positioning and go-to-market strategy of new product launches & features, assessing their impact both commercially and through the lens of our customer. Launching new products and features to national acclaim, creating product distinction and differentiation in consumer perception of FanDuel
Drive meaningful improvements in marketing’s working relationship with the commercial and product teams; ensure customer insights and marketing priorities have a meaningful voice at the table when determining the product roadmap
Design and execute dynamic experiences bringing all aspects of the brand vision to life in measurable ways across our content, partnerships, media, advertising, and integrated campaigns
Ensure all components come together to become a fully integrated marketing communications plan that will engage targeted audiences with a powerful and consistent brand voice
Streamline and optimize creative operations to be more effective in delivering world-class creative concepts without sacrificing the required volume, iteration, and speed
Build, lead, and mentor a high-performing, inspiring, creative, and world-class team
Collaborate and foster a true partner relationship with your functional peers within and outside of the Marketing organization; be the active voice in the room that makes our brand a priority when making leadership decisions
Have a strong ROI and data-driven orientation and collaborate closely with the performance growth and CRM side of the business
Elevate the above-the-line brand work, and be able to articulate what is making a measurable impact
Develop a PR strategy that elevates the FanDuel brand with content and stories that highlight FanDuel as the distinct category leader
Lead and mentor a team of marketing professionals, fostering a high-performance culture that delivers on key performance indicators
Identify, develop, and retain top talent within the marketing organization team to ensure continued excellence and innovation that has an outsized impact on the trajectory of the business
Inspire internal and external stakeholders, including leading key agency partners, to deliver value aligned with FanDuel’s b rand goals
Represent the marketing department in cross-functional projects, providing strategic input and ensuring alignment with key business objectives

THE STATS

What we're looking for in our next teammate

15+ years of business experience in brand, product, and creative marketing roles at highly progressive and innovative B2C companies; experience/exposure to brand agency a plus (PR oversight and experience a plus but not required)
A proven track record leading and scaling a business with a strong focus on brand and advertising as part of a broader business and marketing strategy
Previous experience working at high-growth consumer companies that have achieved success and scale
Highly creative; able to build the creative direction of the brand and overall messaging for the company
Deep knowledge of how to use digital channels and tools to build both a brand and a customer base
Experience leading in a company that has undergone rapid growth; strong understanding of how to build and lead as growth is occurring
Strong product sensibilities and lots of customer empathy
Proven experience managing a highly matrixed organization successfully; can influence others across the organization successfully
Experience overseeing a marketing program with strong operations
Comfortable sitting at the executive table and contributing to the strategic direction of the business

Player Benefits

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

The applicable salary range for this position is $350,000 - $385,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Qualifications

A proven track record leading and scaling a business with a strong focus on brand and advertising as part of a broader business and marketing strategy
Previous experience working at high-growth consumer companies that have achieved success and scale
Highly creative; able to build the creative direction of the brand and overall messaging for the company
Deep knowledge of how to use digital channels and tools to build both a brand and a customer base
Experience leading in a company that has undergone rapid growth; strong understanding of how to build and lead as growth is occurring
Strong product sensibilities and lots of customer empathy
Proven experience managing a highly matrixed organization successfully; can influence others across the organization successfully
Experience overseeing a marketing program with strong operations
Comfortable sitting at the executive table and contributing to the strategic direction of the business

Benefits

We treat our team right
We offer amazing benefits above and beyond the basics
We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards
The applicable salary range for this position is $350,000 - $385,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand
This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits
This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation
This role includes paid personal time off and 14 paid company holidays
FanDuel offers paid sick time in accordance with all applicable state and federal laws

Responsibilities

This person will play a key leadership role, responsible for shaping and elevating the FanDuel brand through holistic marketing efforts, collaborative go-to-market strategies, and data-driven storytelling
This person will own the creative vision of the brand and help foster a customer-first culture across the organization while driving innovation and ensuring consistency across all brand touchpoints
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company
This ensures operational flexibility and allows the Company to meet evolving business needs
Lead all aspects of the company’s brand, creative, partnerships, and consumer insights strategy
Partner with key stakeholders to help drive the positioning and go-to-market strategy of new product launches & features, assessing their impact both commercially and through the lens of our customer
Launching new products and features to national acclaim, creating product distinction and differentiation in consumer perception of FanDuel
Drive meaningful improvements in marketing’s working relationship with the commercial and product teams; ensure customer insights and marketing priorities have a meaningful voice at the table when determining the product roadmap
Design and execute dynamic experiences bringing all aspects of the brand vision to life in measurable ways across our content, partnerships, media, advertising, and integrated campaigns
Ensure all components come together to become a fully integrated marketing communications plan that will engage targeted audiences with a powerful and consistent brand voice
Streamline and optimize creative operations to be more effective in delivering world-class creative concepts without sacrificing the required volume, iteration, and speed
Build, lead, and mentor a high-performing, inspiring, creative, and world-class team
Collaborate and foster a true partner relationship with your functional peers within and outside of the Marketing organization; be the active voice in the room that makes our brand a priority when making leadership decisions
Have a strong ROI and data-driven orientation and collaborate closely with the performance growth and CRM side of the business
Elevate the above-the-line brand work, and be able to articulate what is making a measurable impact
Develop a PR strategy that elevates the FanDuel brand with content and stories that highlight FanDuel as the distinct category leader
Lead and mentor a team of marketing professionals, fostering a high-performance culture that delivers on key performance indicators
Identify, develop, and retain top talent within the marketing organization team to ensure continued excellence and innovation that has an outsized impact on the trajectory of the business
Inspire internal and external stakeholders, including leading key agency partners, to deliver value aligned with FanDuel’s b rand goals
Represent the marketing department in cross-functional projects, providing strategic input and ensuring alignment with key business objectives

Marketing Senior Vice President

Job Type