Digital Media Marketing ManagerPosition Overview

Digital Media Marketing Manager (Marketer & Creative Personas - Americas)

Location:Preferred hybrid in San Jose, CA or Seattle, WA - remote candidates also considered

About the Role

We're looking for a strategic and performance-drivenDigital Media Marketing Managerto lead digital advertising and campaign execution for Marketer and Creative Persona engagement across the Americas.

In this role, you will develop, manage, and optimize paid media campaigns-primarily across social and ABM display channels-to engage core target audiences. You will work cross-functionally to align business priorities, manage campaign budgets and timelines, and report on performance to drive measurable impact.

This is an opportunity to be part of a high-performing team within Adobe's Global Enterprise Marketing organization, where you'll regularly collaborate, share best practices, and test new strategies to accelerate engagement and business outcomes.

Key Responsibilities

Lead the development and execution of paid media campaigns, coordinating with internal stakeholders and external vendors to refine strategy and improve efficiency.

Utilize a variety of digital platforms (paid social, ABM display, etc.) to reach and engage key audiences, driving traffic and engagement on web properties.

Own campaign performance reporting, optimization, and analysis-identifying key trends, blockers, and strategic opportunities to improve results.

Collaborate closely with journey stakeholders, analysts, and campaign owners to ensure alignment on goals, messaging, timelines, and KPIs.

Maintain detailed campaign documentation, timelines, budgets, and performance benchmarks to ensure accountability and continuous improvement.

Qualifications

5+ years of experience in digital media planning, paid media strategy, or performance marketing.

Strong understanding ofABM displayandpaid socialplatforms. Experience with account-based marketing and content syndication is a plus.

Demonstrated ability to build and manage campaigns tailored to specific personas, including content creation, targeting, and channel selection.

Highly analytical mindset with deep experience in campaign testing, measurement, and optimization.

Excellent organizational skills with a track record of managing multiple campaigns and priorities simultaneously.

Strong communication and collaboration skills-comfortable leading discussions with cross-functional teams and external partners.

Proactive, self-directed, and results-oriented, with a hands-on approach to problem solving.

Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent professional experience.

Compensation

$40-$45/hr W2

Qualifications

5+ years of experience in digital media planning, paid media strategy, or performance marketing
Strong understanding ofABM displayandpaid socialplatforms
Demonstrated ability to build and manage campaigns tailored to specific personas, including content creation, targeting, and channel selection
Highly analytical mindset with deep experience in campaign testing, measurement, and optimization
Excellent organizational skills with a track record of managing multiple campaigns and priorities simultaneously
Strong communication and collaboration skills-comfortable leading discussions with cross-functional teams and external partners
Proactive, self-directed, and results-oriented, with a hands-on approach to problem solving

Benefits

$40-$45/hr W2

Responsibilities

In this role, you will develop, manage, and optimize paid media campaigns-primarily across social and ABM display channels-to engage core target audiences
You will work cross-functionally to align business priorities, manage campaign budgets and timelines, and report on performance to drive measurable impact
This is an opportunity to be part of a high-performing team within Adobe's Global Enterprise Marketing organization, where you'll regularly collaborate, share best practices, and test new strategies to accelerate engagement and business outcomes
Lead the development and execution of paid media campaigns, coordinating with internal stakeholders and external vendors to refine strategy and improve efficiency
Utilize a variety of digital platforms (paid social, ABM display, etc.)
to reach and engage key audiences, driving traffic and engagement on web properties
Own campaign performance reporting, optimization, and analysis-identifying key trends, blockers, and strategic opportunities to improve results
Collaborate closely with journey stakeholders, analysts, and campaign owners to ensure alignment on goals, messaging, timelines, and KPIs
Maintain detailed campaign documentation, timelines, budgets, and performance benchmarks to ensure accountability and continuous improvement

Digital Media Marketing Manager

Job Type