Sitting within the Client Marketing organization, the Retail Deposits Acquisition Growth Lead will primarily be responsible for developing and executing acquisition campaigns in support of Personal Banking and Wealth new-to-bank customer growth. The person in this role will manage multiple high-priority campaigns in a fast-paced environment, demonstrating superior organizational skills, attention to detail, and adaptability.

The VP will manage and execute compelling new creative experiences and messaging and implement a Test and Learn agenda. They will have strong performance marketing discipline and rigor in meeting and exceeding goals and KPIs driven by these marketing tactics. Prior experience in Retail Banking or Financial Services industry is preferred, as well as the ability to foster an environment of operational excellence and continuous improvement.

Key Responsibilities

Design and flawlessly execute marketing campaigns to drive acquisitions growth.
Own the campaign project management, working with internal partners to develop campaign schedules and ensure campaigns are delivered on time across channels.
Focus on finding efficiencies within existing process to streamline and accelerate the campaign execution model.
Track and analyze campaign results, providing updates to senior leadership and cross-functional partners on an as needed basis.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

6-10 years business experience.
Direct to consumer marketing and banking products experience required.
Creative design and content development experience preferred.
MarTech and project management workflow tool experience (i.e. Confluence, Jira, Aprimo, iHandle, etc.) preferred.
Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
Curious self-starter who can be partner-focused while coordinating multiple projects with varying timelines simultaneously.
Comfortable managing projects and gaining alignment across multiple stakeholders.
Superior attention to detail, with a process-oriented mindset.
Excellent interpersonal, listening, and relationship-building skills.
Strong communication and presentation skills.
Promotes a culture of collaboration and teamwork across organizational boundaries.
Comfortable working in a highly matrixed, complex environment

Education

Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group

Marketing

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Job Family

Marketing Program Management

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Time Type

Full time

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Primary Location

Wilmington Delaware United States

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Primary Location Full Time Salary Range

$114,720.00 - $172,080.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date

Jun 03, 2025

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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View Citi's EEO Policy Statement and the Know Your Rights poster.

Qualifications

6-10 years business experience
Direct to consumer marketing and banking products experience required
MarTech and project management workflow tool experience (i.e

Benefits

$114,720.00 - $172,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards
Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs
Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Responsibilities

Sitting within the Client Marketing organization, the Retail Deposits Acquisition Growth Lead will primarily be responsible for developing and executing acquisition campaigns in support of Personal Banking and Wealth new-to-bank customer growth
The person in this role will manage multiple high-priority campaigns in a fast-paced environment, demonstrating superior organizational skills, attention to detail, and adaptability
The VP will manage and execute compelling new creative experiences and messaging and implement a Test and Learn agenda
They will have strong performance marketing discipline and rigor in meeting and exceeding goals and KPIs driven by these marketing tactics
Design and flawlessly execute marketing campaigns to drive acquisitions growth
Own the campaign project management, working with internal partners to develop campaign schedules and ensure campaigns are delivered on time across channels
Focus on finding efficiencies within existing process to streamline and accelerate the campaign execution model
Track and analyze campaign results, providing updates to senior leadership and cross-functional partners on an as needed basis
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Marketing Campaign Manager, Small Business, VP

Job Type