Responsibilities

The Senior CRO Analyst will lead our AXS.com growth strategy through CRO efforts by performing analysis, optimization recommendations and continuous testing and learning
This individual will manage personalization projects from ideation to launch using their experience and knowledge of design, UX, and dynamic messaging to increase conversion rate
The Senior, CRO Analyst will work with our marketing, content, development and engineering teams to deliver an outstanding fan experience for new and existing customers
This is a key role in shaping our customer experience and improving our future customer journey
Drive incremental revenue through analyses, formulating hypotheses, and developing conversion rate optimization recommendations for AXS.com
Execute CRO growth marketing strategies through the creation of testing roadmaps to improve onsite conversion rates
Design and execute multivariate on-site tests, identify areas for improvement in future tests, and recommend next steps partnering with internal stakeholders
Develop a keen understanding of our ticket buyers and their digital journeys, enabling optimized and personalized experiences
Collaborate with the creative team for copy, design, and video as well as front-end development to get AXS.com pages and split tests built on time, on spec, aligned with our strategic vision and using best practices
Develop AXS.com site recommendations by interpreting and analyzing large data sets through quantitative data analysis (Adobe analytics)
Oversee development efforts to control quality of scoped AXS.com personalization projects
Develop insights and partner with our BI/Analytics team to create cross-channel reporting of the entire customer lifecycle
Report on relevant KPI's supporting both short- and long-term customer-conversion goals and use insights to communicate optimizations
Lead new processes to better facilitate the execution of your responsibilities
Proactively identify potential roadblocks or opportunities to be more efficient in our process so we can continually improve

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About AXS

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment. Together we keep the world cheering.

Read more about AXS here and here.

The Role

We are looking for an experienced data driven growth marketer with a proven track record of driving revenue across new & existing consumers through conversion rate optimization. The Senior CRO Analyst will lead our AXS.com growth strategy through CRO efforts by performing analysis, optimization recommendations and continuous testing and learning. This individual will manage personalization projects from ideation to launch using their experience and knowledge of design, UX, and dynamic messaging to increase conversion rate. The Senior, CRO Analyst will work with our marketing, content, development and engineering teams to deliver an outstanding fan experience for new and existing customers. This is a key role in shaping our customer experience and improving our fu

Sr. Conversion Rate Optimization Analyst

Job Type