Develop and execute acquisition and retention growth plans, focusing on achieving engagement goals and KPIs for AMA Ed Hub

Maintain accurate target audience profiles and monitor omni-channel journeys for major acquisition and retention channels (eg

Work closely with editors, fellow marketers, web developers, and others to ensure the accurate branding, editorial accuracy and technical integrity of all content in marketing efforts

Manage all campaigns for external content partners, ensuring alignment with AMA Ed Hub's brand and strategic objectives

Set up personalized user journeys across website and email marketing channels through our Customer Data Platform to achieve retention and engagement

Work with email team to plan and execute segmented email campaigns, drip and triggered ones, email testing plan to optimize results

Internal & External Collaboration

Act as marketing liaison with selected internal and external education providers to ensure promotion of educational content to appropriate channels

Work with collaborators, vendors and subject matter experts to create high quality and impactful marketing assets to deploy across channels, including but not limited to online banner ads, ad hoc email, newsletters etc

Manage Asana Marketing Projects, ensuring the tool is fully leverage for improved planning and reporting of task, thus delivering initiatives on time and on budget

Keep stakeholders apprised of progress, and track deliverables as well as the required reporting after the completion of campaigns and projects

Manage internal newsletter and intranet to elevate Education Center and AMA Ed Hub awareness among internal stakeholders

Analysis and Optimization of Campaigns

Monitor and analyze performance of all digital marketing campaigns using tools such as Google Analytics (GA), Google DataStudio, Tableau, identifying trends and actionable insights to improve campaign effectiveness

Pull and synthesize data from multiple sources (including marketing automation platforms) to create comprehensive campaign performance reports for several stakeholders

Develop data-driven recommendations to optimize marketing channels (email, site, etc.) based on KPIs such as user engagement, conversions, CTR, and ROI

Conduct A/B testing and multivariate testing to identify and implement the most effective campaign components (e.g., messaging, creative, calls-to-action), and document results to inform future strategies

May Include Other Responsibilities As Assigned

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Digital Marketing Manager

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our Headquarters in Chicago for a Digital Marketing Manager on our Education Center team. This is a hybrid position reporting into our Chicago office, requiring 1 day a week in the office.

In this role, you will develop and implement digital marketing plans to achieve the mission, g

Digital Marketing Manager (Hybrid)

Job Type