About The Role

We are seeking a driven, dynamic SEO expert to join our marketing team and accelerate our organic growth. As our senior SEO Manager, you will lead the development of our SEO and AEO/GEO strategy and execution, partnering closely with product, engineering, merchandising, analytics, brand, and marketing stakeholders. You will be responsible for identifying technical SEO enhancements, leading agency relationships, recommending new tools and technologies, crafting a robust content strategy, introducing AEO/GEO experiments, and championing SEO across the organization with partner teams.

States Not Eligible: AK, AR, DE, KS, MS, ND, SD, WY

What You Get To Do Every Day

Architect & Execute SEO and AEO/GEO Strategy: Design and implement a comprehensive SEO and AEO/GEO strategy, blending technical SEO, content creation, and forward-thinking approaches.
Uncover Growth Opportunities: Proactively identify new SEO and GEO opportunities by analyzing site architecture, keyword and content opportunities, channel KPIs and introducing innovative approaches and new technologies.
Communicate & Influence: Articulate your vision and present it compellingly to cross-functional stakeholders across the marketing, brand, merchandising, and product teams. Secure buy in for your ideas.
Synthesize & Integrate: Align SEO and AEO/GEO strategies and goals with those of the broader marketing and brand teams to create a unified marketing approach.
Collaborate & Innovate: Partner with product and engineering teams to define and execute a strategic roadmap, driving continuous improvement. Serve as a primary marketing liaison with multiple product squads.
Analyze & Optimize: Deep dive into SEO KPIs, identifying critical metrics and optimizing for maximum impact. Own SEO reporting and keep stakeholders informed of project progress and performance.
Deliver Expertise: Stay ahead of the latest SEO, ASO, and GEO trends and methodologies, ensuring our strategies remain cutting-edge. Leverage AI-driven technologies to appropriately scale and transform the channel.
Evangelize: Educate the organization on SEO and AEO/GEO best practices and approaches, becoming the organization’s go-to expert for the discipline.

What You Bring To The Role

Minimum Requirements

8-10 years of SEO experience, with 3+ years in a marketplace or large-scale e-commerce environment.
Proven expertise in technical and enterprise SEO with a deep understanding of scalable SEO growth levers.
Strong analytical skills with experience using tools, like Google Analytics, Google Search Console, Looker, BrightEdge, Conductor, SEMRush, and Ahrefs.
Proficiency in analyzing data, proposing actionable recommendations, and implementing solutions that drive measurable results.
Experience sizing SEO experiments and developing prioritized roadmaps.
Demonstrated success in building strong relationships with product and engineering teams and delivering SEO results.
Exceptional writing and editing skills with experience in content creation.
Willingness to introduce and advocate for new ideas and approaches.
Desire for ownership and an ability to thrive in a fast-paced, hands-on environment.

Preferred Requirements

Familiarity with Prismic CMS and luxury fashion is a plus.

Compensation, Benefits, + Perks

Employee Stock Purchase Plan
401K with Company Match
Medical, Dental & Vision Insurance
Paid Parental Leave
9 Paid Company Holidays
Flexible Time Off (With Manager Approval)
Find out more about our Benefits here.

The expected salary range for this role is $140,000.00-$171,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Qualifications

States Not Eligible: AK, AR, DE, KS, MS, ND, SD, WY
8-10 years of SEO experience, with 3+ years in a marketplace or large-scale e-commerce environment
Proven expertise in technical and enterprise SEO with a deep understanding of scalable SEO growth levers
Strong analytical skills with experience using tools, like Google Analytics, Google Search Console, Looker, BrightEdge, Conductor, SEMRush, and Ahrefs
Proficiency in analyzing data, proposing actionable recommendations, and implementing solutions that drive measurable results
Experience sizing SEO experiments and developing prioritized roadmaps
Demonstrated success in building strong relationships with product and engineering teams and delivering SEO results
Exceptional writing and editing skills with experience in content creation
Willingness to introduce and advocate for new ideas and approaches
Desire for ownership and an ability to thrive in a fast-paced, hands-on environment
The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear
The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell
The employee must occasionally lift and/or move up to 10 pounds
Specific vision abilities required by this job include close vision

Benefits

Compensation, Benefits, + Perks
Employee Stock Purchase Plan
401K with Company Match
Medical, Dental & Vision Insurance
Paid Parental Leave
9 Paid Company Holidays
Flexible Time Off (With Manager Approval)
Find out more about our Benefits here
The expected salary range for this role is $140,000.00-$171,000.00
Additionally, salary is just one component of TRR’s total rewards package
Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits

Responsibilities

As our senior SEO Manager, you will lead the development of our SEO and AEO/GEO strategy and execution, partnering closely with product, engineering, merchandising, analytics, brand, and marketing stakeholders
You will be responsible for identifying technical SEO enhancements, leading agency relationships, recommending new tools and technologies, crafting a robust content strategy, introducing AEO/GEO experiments, and championing SEO across the organization with partner teams
Architect & Execute SEO and AEO/GEO Strategy: Design and implement a comprehensive SEO and AEO/GEO strategy, blending technical SEO, content creation, and forward-thinking approaches
Uncover Growth Opportunities: Proactively identify new SEO and GEO opportunities by analyzing site architecture, keyword and content opportunities, channel KPIs and introducing innovative approaches and new technologies
Communicate & Influence: Articulate your vision and present it compellingly to cross-functional stakeholders across the marketing, brand, merchandising, and product teams
Secure buy in for your ideas
Synthesize & Integrate: Align SEO and AEO/GEO strategies and goals with those of the broader marketing and brand teams to create a unified marketing approach
Collaborate & Innovate: Partner with product and engineering teams to define and execute a strategic roadmap, driving continuous improvement
Serve as a primary marketing liaison with multiple product squads
Analyze & Optimize: Deep dive into SEO KPIs, identifying critical metrics and optimizing for maximum impact
Own SEO reporting and keep stakeholders informed of project progress and performance
Deliver Expertise: Stay ahead of the latest SEO, ASO, and GEO trends and methodologies, ensuring our strategies remain cutting-edge
Leverage AI-driven technologies to appropriately scale and transform the channel
Evangelize: Educate the organization on SEO and AEO/GEO best practices and approaches, becoming the organization’s go-to expert for the discipline
We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service

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Senior SEO Manager - Remote USA (*eligible states)