Performance Marketing & Ad Operations Specialist

About The Role

As the Performance Marketing and Ad Operations Specialist, you will be essential to scaling our customer acquisition efforts. In this role, you will ensure the flawless and efficient launch of high-impact paid social campaigns across platforms like Meta, Pinterest, and TikTok. You will provide key operational support for our digital spend, continuously seeking opportunities to automate processes and maximize campaign efficiency to achieve our ambitious customer acquisition goals. You will help to manage the technical pipeline of our performance marketing initiatives, contributing directly to the growth and successful scaling of our sophisticated e-commerce business.

What You Get To Do Every Day

• Campaign Execution: Meticulously build and launch campaigns, ad sets, and individual ads across key paid social channels, including Meta (Facebook/Instagram), Pinterest, and TikTok
• Asset Management: Gather, organize, and prepare all necessary creative assets and landing page URLs for campaign launches
• Copywriting & QA: Create briefs, draft channel-specific ad copy and maintain updated evergreen copy documents. Conduct thorough Quality Assurance (QA) of all new builds before publishing
• Technology Utilization: Utilize platforms like technologies to facilitate the creation, iteration, and testing of dynamic product ads (DPAs)
• Performance Monitoring: Monitor and optimize to ensure campaigns are running as intended and budgets are pacing correctly
• Pacing: Track daily, weekly, and monthly budget pacing across paid channels, flagging any potential over or under-spend issues
• Reporting: Maintain and update weekly/monthly reporting templates and dashboards with the latest performance metrics and provide concise summaries of performance trends, key takeaways, and potential action items for the marketing team

What You Bring To The Role

Minimum Requirements

• 2-3 years of experience in digital marketing, specifically focused on paid media and ad operations
• Hands-on experience with paid social platforms (Meta Ads Manager required; Pinterest and TikTok a plus)
• Demonstrated ability to manage campaign builds with high attention to detail and a low error rate
• Proven organizational skills, particularly in managing creative assets, ad copy, and partner communications
• Proficiency in Excel/Google Sheets for data manipulation, analysis, and reporting
• Excellent written and verbal communication skills for external partner correspondence

Preferred Requirements

• Experience working with an affiliate platform (e.g., Impact, Rakuten, ShopMy).
• Familiarity with marketing technologies such as Hunch, Segment, and similar tools.

Compensation, Benefits, + Perks

• Employee Stock Purchase Plan
• 401K with Company Match
• Medical, Dental & Vision Insurance
• Paid Parental Leave
• 9 Paid Company Holidays
• Flexible Time Off (With Manager Approval)
• Find out more about our Benefits here.

The expected salary range for this role is $70,000.00-$88,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.