PURPOSE OF THE POSITION

Trade Marketing Executive (On Trade) will develop, drive, implement and follow up an assigned channel strategy according to the effective PicOS to ensure right products' availability and right visibility. Create, plan, execute and evaluate in-store brand activities according the Sales Cycle.

Focus channel: on trade | Field work: 30%

RESPONSIBILITY

Create, schedule and ensure implementation of channel plans according to the Master Calendar and Sales Cycles
Drive the follow up the execution of the Sales Cycle
Ensure availability of strategic POSM, including permanent and promotional items, required for the assigned channel
Ensure promotion evaluation and optimization of all channel activities according to established finance procedure
Work closely with sales teams within the channel to train and bring expertise
Identify and activate cross selling opportunities within the assigned channel
Develop, drive and implement activities aimed for assigned channel customers
Establish productive, professional relationships with key personnel in assigned accounts
Proactively assess, clarify, and validate the channel needs on an ongoing basis
Utilize data and consumer insights to provide recommendations to drive HNMM brands market share
Provide support to the KA team in creating joint business plans process with key customers
Keep track on the channel monthly targets (Sales Volume and Execution KPIs)
Lead the process of innovating and optimization of the channel visibility and profitability
Allocate, track and report on the channel budget allowance
Provide channel data and reports upon a request
Regularly visit market, providing specific insights and constructive feedback on areas of improvement
Close cross functional cooperation with Sales, Marketing, Finance and Supply chain teams
Follow and comply with Life Saving Rules

Job Requirements

Bachelor Degree preferably related to Business Management
3-4 working experience in TM in FMCG
Excellent Microsoft Excel and Power Point skills
Excellent interpersonal and communication skills
Drive results and problem resolution skills
High level of resilience
Analytical skills
High sense of urgency
Planning and time management skills
Coaching and development skills
Attention to details
Persuasive & influence
Event Management (ideal)
Myanmar language is a must
Business proficiency in English

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Trade Marketing Executive