Position Summary

The Digital Marketing Strategist works with the marketing team to coordinate and execute the organization’s digital marketing strategies. This position assists with all business needs related to marketing with an emphasis on digital marketing and lead nurturing.

Essential Duties and Responsibilities

Monitors competitor web presence and maintains a monthly report of the competition’s digital and social media activities
Strategizes inbound marketing campaign execution including content, platforms, and data analysis
Deploys monthly internet marketing calendar
Updates paid and non-paid social platforms to stay current on relevant social media trends
Reports on analytics
Monitors and manages paid digital media outlets including promoted accounts, paid search, LinkedIn sponsored updates, and retargeting platforms
Oversees and maintains lead nurture workflows within the CRM for all forms of online lead engagement
Manages paid, technical, and on-page SEO
Creates CRM workflows and maintains data integrity
Assists in marketing campaign planning
Collaborate with IT to build Power Bi Dashboards that visualize marketing and sales performance, helping the team identify high ROI channels and optimize campaigns in real time
Analyze data from CRM, website traffic, advertising platforms, and lead sources to uncover insights that drive incremental leads and appointment conversions.
Implement A/B testing frameworks to refine messaging, landing pages, and digital ads for maximum cost-per-lead efficiency
Use predictive analytics and trend reporting to identify new opportunities in emerging platforms or underperforming geographies
Drives collaboration across departments to ensure data integrity, consistent tagging, and accurate attribution models for lead to sale tracking

Qualifications and Skills

Three to five years’ experience in marketing, PR, advertising, or communications required
Bachelor’s degree in marketing, communications, journalism, or related discipline preferred
Proficient in the use of Windows operating systems, Microsoft Office applications, and Adobe Creative products
Excellent problem solving, time management, and organizational skills required
Ability to effectively communicate and receive feedback from multiple stakeholders
Superior analytical skills and detail-oriented
High analytical thinker with a passion for turning data into decisions that improve marketing efficiency and buyer experience
Expert in Power BI, Excel, and other data visualization tools for building interactive reports and dashboards
Strong understanding of marketing attribution models, conversion funnels, and customer journey analytics
Experience integrating data from CRM systems, Google Analytics, and advertising platforms into unified reporting systems

Work Environment and Physical Requirements

Works in a temperature-controlled office environment, with low noise levels
Prolonged periods of sitting required
Occasionally required to walk, stand, and lift objects weighing 25 pounds

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Digital Marketing Strategist