Digital Marketing Strategist

Position Summary

The Digital Marketing Strategist works with the marketing team to coordinate and execute the organization’s digital marketing strategies. This position assists with all business needs related to marketing with an emphasis on digital marketing and lead nurturing.

Essential Duties and Responsibilities

• Monitors competitor web presence and maintains a monthly report of the competition’s digital and social media activities
• Strategizes inbound marketing campaign execution including content, platforms, and data analysis
• Deploys monthly internet marketing calendar
• Updates paid and non-paid social platforms to stay current on relevant social media trends
• Reports on analytics
• Monitors and manages paid digital media outlets including promoted accounts, paid search, LinkedIn sponsored updates, and retargeting platforms
• Oversees and maintains lead nurture workflows within the CRM for all forms of online lead engagement
• Manages paid, technical, and on-page SEO
• Creates CRM workflows and maintains data integrity
• Assists in marketing campaign planning
• Collaborate with IT to build Power Bi Dashboards that visualize marketing and sales performance, helping the team identify high ROI channels and optimize campaigns in real time
• Analyze data from CRM, website traffic, advertising platforms, and lead sources to uncover insights that drive incremental leads and appointment conversions.
• Implement A/B testing frameworks to refine messaging, landing pages, and digital ads for maximum cost-per-lead efficiency
• Use predictive analytics and trend reporting to identify new opportunities in emerging platforms or underperforming geographies
• Drives collaboration across departments to ensure data integrity, consistent tagging, and accurate attribution models for lead to sale tracking

Qualifications and Skills

• Three to five years’ experience in marketing, PR, advertising, or communications required
• Bachelor’s degree in marketing, communications, journalism, or related discipline preferred
• Proficient in the use of Windows operating systems, Microsoft Office applications, and Adobe Creative products
• Excellent problem solving, time management, and organizational skills required
• Ability to effectively communicate and receive feedback from multiple stakeholders
• Superior analytical skills and detail-oriented
• High analytical thinker with a passion for turning data into decisions that improve marketing efficiency and buyer experience
• Expert in Power BI, Excel, and other data visualization tools for building interactive reports and dashboards
• Strong understanding of marketing attribution models, conversion funnels, and customer journey analytics
• Experience integrating data from CRM systems, Google Analytics, and advertising platforms into unified reporting systems

Work Environment and Physical Requirements

• Works in a temperature-controlled office environment, with low noise levels
• Prolonged periods of sitting required
• Occasionally required to walk, stand, and lift objects weighing 25 pounds