Turn Data Into Action That Drives Impact!

Join our Marketing team as a Donor and Marketing Insights Analyst, where you’ll transform complex data into strategic insights that shape donor engagement, marketing campaigns, and business growth. This role is key to supporting decision-making across plasma collection operations and specialty programs, ensuring every initiative is backed by data-driven strategies.

What You'll Do

Partner with Marketing, Operations, Finance, and Supply Chain teams to uncover opportunities that boost donor engagement and optimize collection efficiency.
Lead forecasting and scenario planning for donor flow, plasma collection volumes, and compensation strategies using historical trends and market dynamics.
Design and analyze A/B tests to measure marketing campaign effectiveness and recommend improvements based on performance metrics and ROI.
Develop and refine KPIs for marketing initiatives, monitor campaign success, and provide actionable recommendations for continuous improvement.
Conduct deep-dive analyses on internal and external data to identify market trends, risks, and competitive positioning.
Prepare impactful dashboards and executive presentations that translate data into clear, strategic insights.
Support strategic business cases for donor compensation, service model decisions, and new center openings or relocations.
Ensure compliance with SOPs, regulatory requirements, and data privacy standards while driving process optimization across marketing operations.

Qualifications

Bachelor’s degree in Business, Economics, Marketing, Analytics, or related field preferred.
Minimum 3 years of experience in business analytics, marketing performance monitoring, or strategic planning.
Strong skills in forecasting, financial modeling, and campaign evaluation.
Proficiency in Excel required; experience with tools like Tableau, Power BI, or Power Query preferred.
Familiarity with A/B testing and analytical programming languages (Python or R) is a plus.
Ability to communicate insights effectively to technical and non-technical audiences.
Travel up to 20% to plasma centers and other company locations.

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Marketing Insights Analyst