Marketing Insights Analyst

Turn Data Into Action That Drives Impact!

Join our Marketing team as a Donor and Marketing Insights Analyst, where you’ll transform complex data into strategic insights that shape donor engagement, marketing campaigns, and business growth. This role is key to supporting decision-making across plasma collection operations and specialty programs, ensuring every initiative is backed by data-driven strategies.

What You'll Do

• Partner with Marketing, Operations, Finance, and Supply Chain teams to uncover opportunities that boost donor engagement and optimize collection efficiency.
• Lead forecasting and scenario planning for donor flow, plasma collection volumes, and compensation strategies using historical trends and market dynamics.
• Design and analyze A/B tests to measure marketing campaign effectiveness and recommend improvements based on performance metrics and ROI.
• Develop and refine KPIs for marketing initiatives, monitor campaign success, and provide actionable recommendations for continuous improvement.
• Conduct deep-dive analyses on internal and external data to identify market trends, risks, and competitive positioning.
• Prepare impactful dashboards and executive presentations that translate data into clear, strategic insights.
• Support strategic business cases for donor compensation, service model decisions, and new center openings or relocations.
• Ensure compliance with SOPs, regulatory requirements, and data privacy standards while driving process optimization across marketing operations.

Qualifications

• Bachelor’s degree in Business, Economics, Marketing, Analytics, or related field preferred.
• Minimum 3 years of experience in business analytics, marketing performance monitoring, or strategic planning.
• Strong skills in forecasting, financial modeling, and campaign evaluation.
• Proficiency in Excel required; experience with tools like Tableau, Power BI, or Power Query preferred.
• Familiarity with A/B testing and analytical programming languages (Python or R) is a plus.
• Ability to communicate insights effectively to technical and non-technical audiences.
• Travel up to 20% to plasma centers and other company locations.