Title: VP of Sales & Marketing

Location: Generally based around Tennessee and can travel within market and possibly to markets out of state as well

Compensation: $160,000 - $185,000 Base + $40,000 - $120,000 Commission + Equity (MIU)

Email your word document resume to dan.c@conexusrecruiting.com and reference the subject as VP of Sales & Marketing

Position Synopsis

The Vice President of Sales & Marketing will serve as a key member of the senior leadership team for a PE-backed healthcare services organization experiencing geographic expansion and service-line growth.

The successful leader will balance new business development with strategic account management, ensuring long-term retention of current customers while expanding service penetration and entering new markets.

Key Responsibilities

Provide comprehensive leadership for the sales and marketing function, managing a team of regional sales leaders across multiple U.S. territories
Develop and execute a scalable sales strategy to drive year-over-year revenue growth across healthcare systems, post-acute providers, and facility-based customers
Strengthen sales culture by implementing clear performance expectations, sales quotas, and accountability metrics
Drive expansion within existing enterprise accounts through contract optimization, service line growth, and deeper facility penetration
Partner closely with Operations and Clinical Leadership to align sales efforts with staffing capacity, service readiness, and quality standards
Lead efforts to evaluate and enter new geographic markets, balancing growth opportunity with operational feasibility
Formalize commission structures and incentive plans that reward both new customer acquisition and expansion of existing relationships
Analyze market dynamics, competitive activity, and pricing strategy to position the organization for sustained growth
Leverage CRM and pipeline reporting to ensure accurate forecasting, disciplined sales execution, and data-driven decision making
Build strong executive-level relationships with healthcare partners through regular site visits and strategic account engagement
Drive cultural change while learning the business, with the expectation of immediate leadership impact and long-term transformation

Qualifications

5+ years of progressive sales leadership experience within Healthcare Services, Medical Devices, Pharma, or Healthcare Distribution
Direct experience selling services or solutions into institutional and facilty based healthcare environments
Proven ability to lead, coach, and hold geographically dispersed sales teams accountable
Experience managing complex, consultative sales cycles involving clinical, operational, and executive stakeholders
Comfort operating in private-equity-backed or high-growth environments, including change management and integration
Familiarity with CRM-driven sales organizations (Salesforce strongly preferred)
Exposure to adjacent healthcare verticals such as infusion services, specialty clinical services, or outsourced provider models is a plus
Willingness to travel approximately 25% to support customers and regional teams

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VP Sales & Marketing