VP Sales & Marketing

Title: VP of Sales & Marketing

Location: Generally based around Tennessee and can travel within market and possibly to markets out of state as well

Compensation: $160,000 - $185,000 Base + $40,000 - $120,000 Commission + Equity (MIU)

Email your word document resume to [email protected] and reference the subject as VP of Sales & Marketing

Position Synopsis

The Vice President of Sales & Marketing will serve as a key member of the senior leadership team for a PE-backed healthcare services organization experiencing geographic expansion and service-line growth.

The successful leader will balance new business development with strategic account management, ensuring long-term retention of current customers while expanding service penetration and entering new markets.

Key Responsibilities

• Provide comprehensive leadership for the sales and marketing function, managing a team of regional sales leaders across multiple U.S. territories
• Develop and execute a scalable sales strategy to drive year-over-year revenue growth across healthcare systems, post-acute providers, and facility-based customers
• Strengthen sales culture by implementing clear performance expectations, sales quotas, and accountability metrics
• Drive expansion within existing enterprise accounts through contract optimization, service line growth, and deeper facility penetration
• Partner closely with Operations and Clinical Leadership to align sales efforts with staffing capacity, service readiness, and quality standards
• Lead efforts to evaluate and enter new geographic markets, balancing growth opportunity with operational feasibility
• Formalize commission structures and incentive plans that reward both new customer acquisition and expansion of existing relationships
• Analyze market dynamics, competitive activity, and pricing strategy to position the organization for sustained growth
• Leverage CRM and pipeline reporting to ensure accurate forecasting, disciplined sales execution, and data-driven decision making
• Build strong executive-level relationships with healthcare partners through regular site visits and strategic account engagement
• Drive cultural change while learning the business, with the expectation of immediate leadership impact and long-term transformation

Qualifications

• 5+ years of progressive sales leadership experience within Healthcare Services, Medical Devices, Pharma, or Healthcare Distribution
• Direct experience selling services or solutions into institutional and facilty based healthcare environments
• Proven ability to lead, coach, and hold geographically dispersed sales teams accountable
• Experience managing complex, consultative sales cycles involving clinical, operational, and executive stakeholders
• Comfort operating in private-equity-backed or high-growth environments, including change management and integration
• Familiarity with CRM-driven sales organizations (Salesforce strongly preferred)
• Exposure to adjacent healthcare verticals such as infusion services, specialty clinical services, or outsourced provider models is a plus
• Willingness to travel approximately 25% to support customers and regional teams