Description

Blair Cato Pickren Casterline, a leading South Carolina real estate law firm, is seeking a creative and strategic Marketing & Communications Manager to support the firm’s growth, brand visibility, and business development efforts. This role is ideal for a marketing professional who is highly skilled in digital strategy, content creation, and emerging technologies, including AI-driven marketing tools.

Strategic Marketing Leadership

Partner with firm management to develop and implement strategic marketing goals
Lead all firm-wide marketing initiatives, including branding, advertising campaigns, events, sponsorships, and communications

Digital Marketing & Social Media

Develop and execute a strategic social media plan across platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube
Create, schedule, and manage engaging content that highlights the firm’s attorneys, services, culture, and community involvement
Plan and manage paid social and digital advertising campaigns, including targeting, budgeting, and performance tracking

Content Creation & Branding

Create original content including graphics, videos, short-form reels, written posts, and thought leadership materials
Produce and edit video content for social media, website use, presentations, and advertising campaigns
Maintain brand consistency across all marketing materials and platforms
Assist with website content updates and coordination with outside vendors, including WordPress site management

AI & Marketing Technology

Utilize AI tools to enhance marketing efficiency, analytics, and campaign optimization
Stay current on emerging marketing technologies and trends relevant to professional services and real estate law
Identify opportunities to automate or streamline marketing workflows using technology

Sales & Business Development Support

Partner with the sales and business development team to develop clear, consistent messaging
Create and update print materials, digital collateral, presentations, and graphics to support sales initiatives
Assist with email marketing campaigns, newsletters, and client communications

Events & Firm Engagement

Plan, coordinate, and facilitate firm-hosted events for clients and community or professional organizations
Assist with planning and executing internal and external events, including client events, sponsorships, conferences, and community involvement
Coordinate event marketing materials, invitations, follow-up communications, and social media promotion
Support firm-wide initiatives that enhance culture, employee engagement, and brand visibility

Qualifications

Bachelor’s degree in marketing, communications, or a related field
3–5+ years of marketing or communications experience; professional services experience preferred
Strong experience with social media strategy, video production, and digital advertising
Working knowledge of AI tools used in marketing and content creation
Proficiency with graphic design and content tools (e.g., Adobe Creative Suite, Canva, video editing platforms)
Experience with email marketing platforms
Working knowledge of WordPress for internal and external website updates
Excellent written, verbal, and visual communication skills
Strong organizational skills with the ability to manage multiple projects and deadlines

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Marketing and Communications Manager