Marketing and Communications Manager

Description

Blair Cato Pickren Casterline, a leading South Carolina real estate law firm, is seeking a creative and strategic Marketing & Communications Manager to support the firm’s growth, brand visibility, and business development efforts. This role is ideal for a marketing professional who is highly skilled in digital strategy, content creation, and emerging technologies, including AI-driven marketing tools.

Strategic Marketing Leadership

• Partner with firm management to develop and implement strategic marketing goals
• Lead all firm-wide marketing initiatives, including branding, advertising campaigns, events, sponsorships, and communications

Digital Marketing & Social Media

• Develop and execute a strategic social media plan across platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube
• Create, schedule, and manage engaging content that highlights the firm’s attorneys, services, culture, and community involvement
• Plan and manage paid social and digital advertising campaigns, including targeting, budgeting, and performance tracking

Content Creation & Branding

• Create original content including graphics, videos, short-form reels, written posts, and thought leadership materials
• Produce and edit video content for social media, website use, presentations, and advertising campaigns
• Maintain brand consistency across all marketing materials and platforms
• Assist with website content updates and coordination with outside vendors, including WordPress site management

AI & Marketing Technology

• Utilize AI tools to enhance marketing efficiency, analytics, and campaign optimization
• Stay current on emerging marketing technologies and trends relevant to professional services and real estate law
• Identify opportunities to automate or streamline marketing workflows using technology

Sales & Business Development Support

• Partner with the sales and business development team to develop clear, consistent messaging
• Create and update print materials, digital collateral, presentations, and graphics to support sales initiatives
• Assist with email marketing campaigns, newsletters, and client communications

Events & Firm Engagement

• Plan, coordinate, and facilitate firm-hosted events for clients and community or professional organizations
• Assist with planning and executing internal and external events, including client events, sponsorships, conferences, and community involvement
• Coordinate event marketing materials, invitations, follow-up communications, and social media promotion
• Support firm-wide initiatives that enhance culture, employee engagement, and brand visibility

Qualifications

• Bachelor’s degree in marketing, communications, or a related field
• 3–5+ years of marketing or communications experience; professional services experience preferred
• Strong experience with social media strategy, video production, and digital advertising
• Working knowledge of AI tools used in marketing and content creation
• Proficiency with graphic design and content tools (e.g., Adobe Creative Suite, Canva, video editing platforms)
• Experience with email marketing platforms
• Working knowledge of WordPress for internal and external website updates
• Excellent written, verbal, and visual communication skills
• Strong organizational skills with the ability to manage multiple projects and deadlines