Restaurant Group Marketing Manager

Location: Cowlitz County, WA (Hybrid)

Salary: $60,000 – $75,000 annually (DOE)

Schedule: Full-time | Flexible, event-driven (evenings/weekends as needed)

About the Role

We are a locally owned, multi-concept restaurant group operating four distinct brands in Cowlitz County. We are seeking a Restaurant Group Marketing Manager to own and execute day-to-day marketing across our restaurants, with a primary focus on Maddalena’s Italian Café, our fastest-growing concept.

This is a hands-on role. You will be on-site capturing content, promoting events, managing social channels, and helping bring each brand to life. This position is ideal for someone who enjoys creating, executing, and seeing their work directly impact guest traffic.

Key Responsibilities

Brand & Content Ownership

Own social media presence across all restaurant brands (Instagram, Facebook, and emerging platforms)
Create original photo and video content in-house (reels, stories, posts)
Maintain unique brand voices and content calendars for each concept
Promote events, specials, and limited-time offers

Marketing Execution & Support

Assist with copywriting for menus, social posts, email, and SMS campaigns
Assist with Google Ads and paid social execution
Support loyalty programs, promotions, and seasonal campaigns
Oversee in-store signage and promotional materials

Event & Community Marketing

Plan and execute event promotions end-to-end
Coordinate with restaurant leadership on timing and execution
Be present on-site for key events to capture content and support promotion

Collaboration

Work closely with ownership and GMs to align marketing with business goals
Coordinate across multiple locations and concepts
Travel between locations as needed

What Success Looks Like

First 90 Days

Consistent, high-quality posting across all brands
Clear content calendars in place
Noticeable improvement in visual quality and brand clarity
Maddalena’s clearly elevated in presence and engagement

6–12 Months

Strong engagement growth and brand recognition
Events and promotions driving measurable traffic
Marketing systems that feel organized, predictable, and effective

Qualifications

4–6 years of marketing, content, or brand experience
Strong content creation skills (photo/video for social)
Experience managing multiple brands or locations
Comfortable working on-site in active restaurant environments
Organized, self-directed, and execution-focused
Restaurant, hospitality, or local retail experience strongly preferred
Adobe Creative Suite experience required

Work Environment

Hybrid role (~60% on-site / 40% off-site)
Flexible, event-driven schedule
Nights and weekends required for events and promotions
Travel between local locations required

Compensation & Benefits

Competitive salary: $60,000 – $75,000 DOE
Health benefits
Paid time off
Employee meal discounts
Creative autonomy and direct access to ownership
Opportunity to grow with an expanding restaurant group

Why Join Us

You’ll have real ownership, creative freedom, and a direct line to decision-makers. Your work will be visible, valued, and tied directly to the success of local restaurants and the community we serve.

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Health insurance
Life insurance
Vision insurance

Application Question(s)

Are you available to work a flexible, event-driven schedule that includes occasional nights and weekends?
Have you managed marketing for multiple brands or locations at the same time?
This is a hybrid role that requires being on-site for content capture, events, and promotions (including some nights and weekends). Are you comfortable with this schedule?
Which best describes your background?
Which tools have you used professionally? (Select all that apply)
What excites you most about marketing for a local restaurant group?
Have you managed a monthly marketing budget? If yes, what size?
Describe your experience promoting events or limited-time offers.
How do you typically measure whether a campaign was successful?

Experience

Marketing, content, or brand management: 4 years (Required)

Ability to Commute

Longview, WA 98632 (Required)

Work Location: Hybrid remote in Longview, WA 98632

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Restaurant Group Marketing Manager