Online Recruitment and Marketing Associate

Located in the heart of the Niagara Region - just minutes from one of the world’s most well-known tourism destinations - Niagara College offers more than 130 innovative programs between our campuses in Welland and Niagara-on-the-Lake. Since opening its doors in 1967, Niagara College has grown to become a leader in education and training and one of the most enterprising colleges in Canada.

Applications are invited for the position of Online Recruitment and Marketing Associate in the Marketing Division, located at the Welland Campus The starting salary is $26.21 /hr for a 35 hour work week. Additional hours may be required as necessary.

The Marketing department functions as an in-house marketing, graphic design and communications service for Niagara College, in the following areas:

Marketing consultation and plan development;

• Design services;
• Copywriting services;
• Social & Digital Media;
• Photography & Videography
• Print services;
• Web services; and
• Event planning and promotional material.

Reporting to the Associate Director of Marketing, the incumbent is a key member of the College’s Marketing and Recruitment Division. The successful incumbent will engage prospective students, applicants and key influencers through various online channels.

• *Responsibilities include, but are not limited to**:
• Responsible for online recruitment needs via international division social media platforms
• Facilitate and execute QA and A/B testing, segmentation and audience building in collaboration with Associate Director and cross functional teams
• Work closely with the Marketing Automation Coordinator to evolve the targeting strategy to ensure campaigns are as personalized and relevant to its audience
• Assist with other projects as needed
• *Qualifications**:
• Applicants should have a three (3) year diploma/degree either in the field of Business - Sales or Marketing, or Communications with a marketing focus or similar field of study.
• Proficient with a CRM.
• Familiar with A/B testing and understanding of customer journey
• Must have CMS platform experience like WordPress
• Working knowledge of Microsoft Office, Adobe Creative Suite is an asset.
• Excellent project management, communication, presentation and relationship-building skills.
• Demonstrated experience writing for a digital environment.
• Ability to assess audience/customer needs and develop content strategies to meet specific needs.
• High level of organizational ability and ability to deal with multiple deadlines and demands.

While we thank all applicants, only those selected for an interview will be contacted.

If requested, accommodations will be made to support applicants with disabilities during the recruitment and selection process.