Search/SEO Manager job at ManpowerGroup. United States. **SEO/SEM Manager:**

*Terms** : Long term w2 contract with potential to C2H
*Location** : Portland, OR, Charlotte, NC, Boca Raton, FL, Cincinnati, OH
*Position Summary:**

The SEO/SEM Manager leads the next steps in our client's search engine optimization and paid search evolution. They will initiate collaborations internally between cross-functional business partners, and externally with agency/research partners as needed. They will oversee all technical SEO elements and the efficiency, targeting, testing, and seasonality of the paid search budget. In addition to maximizing business return (RoAS), they will also manage campaigns that increase brand awareness, evolve omni-channel measurement and effectiveness, and align overall campaigns to the Marketing priority. They must demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

*Essential Job Functions:**

+ Responsible for increasing visibility for existing search demand, and driving incremental organic and paid search traffic through new content, increased rankings, localized search demand capture, ad types, audience targeting, and on-site technical optimizations.

+ Prioritizes and creates work plans and sees through completion of best-in-class Digital Content, Search Engine Optimization, and Search Engine Marketing strategies.

+ Consistent collaboration and alignment with cross-functional teams that include marketing, digital experience, site merchandising, product management, UX, and eComm teams to create a cohesive strategy that adheres to SEO and SEM best practices and business growth priorities.

+ Identifies competitive gaps, SERP (Search Engine Results Page) visibility, and opportunities to test new data-driven theories, entrances to pages, and become a reliable partner to the paid search strategy.

+ Superior analytics and reporting capabilities that include data mining large sets of search data, cohort-creation, dashboard creation, and ability to discern clear takeaways from complex data sets.

+ Familiar with HTML, JS, and key page elements as it relates to importance of indexation, page speed, and mobile optimization overall.

+ Advanced level understanding of paid search tactics including text search, PLAs, CSEs, GDN, GSP, and YouTube as well as any associated ad tech.

+ Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

+ Serve as the SME for Search across the division, working with teams to grow and optimize paid search presence (and overall presence) on the SERP.

+ Leverage AI and automation capabilities to drive efficiencies within the Search program.

+ Lead insightful sessions on the Search channel (e.g. standard methodologies, strategy, industry updates, etc.).

*Minimum Position Qualifications/Education Requirements:**

+ 8+ years of experience in marketing, digital content, social media and/or digital experience with expertise in content writing and development.

+ Superior oral and written communication skills.

+ 5+ years in SEO-based, effective content strategy based on customer trends and demand.

+ At least 3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).

+ 1-2 years in health/wellness/pharma related field.

+ Historical knowledge of Google's algorithm updates, SERP changes by device, and reciprocal relationship with PPC efforts.

+ Strong expertise of SEO, SEM, and eCommerce best practices.

+ Experience utilizing SEO/SEM tools like SEMRush, Bright Edge, Conductor, Google & Adobe Analytics, Google Data Studio/Big Query.

+ Strong interpersonal skills and ability to work with cross-functional stakeholders and executive leaders.

+ Strong project leadership, organizational and time management skills with impeccable attention to detail.

+ Familiarity with adhering to style guidelines.

+ Familiar with the latest Google suite of products: AdWords, DV360, GA4, Search Console.

+ Google Ads certification a plus.

If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

*About ManpowerGroup, Parent Company of:** **Manpower, Experis, Talent Solutions, and Jefferson Wells**

_ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands -_ **_Manpower, Experis, Talent Solutions, and Jefferson Wells_** _-_ creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.

Qualifications

Advanced level understanding of paid search tactics including text search, PLAs, CSEs, GDN, GSP, and YouTube as well as any associated ad tech
8+ years of experience in marketing, digital content, social media and/or digital experience with expertise in content writing and development
Superior oral and written communication skills
5+ years in SEO-based, effective content strategy based on customer trends and demand
At least 3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
1-2 years in health/wellness/pharma related field
Historical knowledge of Google's algorithm updates, SERP changes by device, and reciprocal relationship with PPC efforts
Strong expertise of SEO, SEM, and eCommerce best practices
Experience utilizing SEO/SEM tools like SEMRush, Bright Edge, Conductor, Google & Adobe Analytics, Google Data Studio/Big Query
Strong interpersonal skills and ability to work with cross-functional stakeholders and executive leaders
Strong project leadership, organizational and time management skills with impeccable attention to detail
Familiarity with adhering to style guidelines
Familiar with the latest Google suite of products: AdWords, DV360, GA4, Search Console

Benefits

*Terms** : Long term w2 contract with potential to C2H

Responsibilities

The SEO/SEM Manager leads the next steps in our client's search engine optimization and paid search evolution
They will initiate collaborations internally between cross-functional business partners, and externally with agency/research partners as needed
They will oversee all technical SEO elements and the efficiency, targeting, testing, and seasonality of the paid search budget
In addition to maximizing business return (RoAS), they will also manage campaigns that increase brand awareness, evolve omni-channel measurement and effectiveness, and align overall campaigns to the Marketing priority
They must demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety
Responsible for increasing visibility for existing search demand, and driving incremental organic and paid search traffic through new content, increased rankings, localized search demand capture, ad types, audience targeting, and on-site technical optimizations
Prioritizes and creates work plans and sees through completion of best-in-class Digital Content, Search Engine Optimization, and Search Engine Marketing strategies
Consistent collaboration and alignment with cross-functional teams that include marketing, digital experience, site merchandising, product management, UX, and eComm teams to create a cohesive strategy that adheres to SEO and SEM best practices and business growth priorities
Identifies competitive gaps, SERP (Search Engine Results Page) visibility, and opportunities to test new data-driven theories, entrances to pages, and become a reliable partner to the paid search strategy
Superior analytics and reporting capabilities that include data mining large sets of search data, cohort-creation, dashboard creation, and ability to discern clear takeaways from complex data sets
Familiar with HTML, JS, and key page elements as it relates to importance of indexation, page speed, and mobile optimization overall
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Serve as the SME for Search across the division, working with teams to grow and optimize paid search presence (and overall presence) on the SERP
Leverage AI and automation capabilities to drive efficiencies within the Search program
Lead insightful sessions on the Search channel (e.g. standard methodologies, strategy, industry updates, etc.)
*Minimum Position Qualifications/Education Requirements:**

Search/SEO Manager at ManpowerGroup United States

Job Type