Description

Marketing Content & SEO Specialist

Chicago Brands, the leading website and online marketing services provider to the health care industry, is seeking a creative and detail-oriented Marketing Content & SEO Specialist to join our Chicago marketing team.

Role Overview

As a Marketing Content & SEO Specialist, you will be responsible for writing compelling, high-converting copy that aligns the voice and SEO strategy with our Chicago brands. Your work will resonate with our audiences and help drive traffic, boost brand visibility, improve our website’s search engine rankings, and engage users across various channels. Additionally, you'll leverage AI and SEO tools to enhance the quality and effectiveness of your content. If you excel at collaborating with a team and crafting engaging content, we’d love to hear from you!

Key Responsibilities

Content Planning & Development for Marketing Campaigns
Plan, write, edit, and polish content for emails, landing pages, social media, and blogs to align with campaign goals for a portfolio of 3 brands
Collaborate with the Marketing Director to create content that speaks directly to our target audience.
Make sure all content uses the voice and style of each brand
Plan and Strategize Brand Content
Research our audience to create messages that truly resonate.
Work with the team to align content plans with broader campaign goals.
Keep a content calendar organized and on track so everything gets delivered on time.
Use analytics tools to measure how content performs and find ways to make it even better.
Optimize Website Content to Drive Conversions
Improve landing pages, forms, and calls-to-action to drive leads and boost campaign results.
Review website content regularly to ensure it fits with our marketing strategies.
Conduct keyword research and leverage SEO tools to analyze performance metrics to implement SEO best practices.
Develop & track SEO content
Work with the Marketing Director to define SEO content optimization plans for all 3 brands.
Use SEO content tools, such as Surfer SEO to develop content.
Track SEO keyword performance, utilizing tracking tools such as Ahrefs.
Team Collaboration
Partner with the marketing team, sales, and design teams to make sure our messaging fits together seamlessly.
Share ideas based on data to enhance future content and engagement.
Bring fresh ideas and creative suggestions to improve campaigns.

Skills and Qualifications

Experience
At least 3 years in content marketing, digital marketing, or a similar role.
1+ year of SEO content optimization experience
Technical Skills:
Proficiency in content management systems (CMS) such as WordPress.
Familiarity with A/B testing tools and conversion optimization techniques.
Full understanding of SEO and keyword optimization.
Proficient in SEO tools such as Google Analytics, SURFER SEO, Ahrefs, and others to analyze content.
Content Creation:
Exceptional planning, writing and editing skills, with a portfolio showcasing campaign-related content.
Experienced in curating and refining AI-generated content for clarity and tone
Project Management:
Ability to manage multiple content deliverables, meet deadlines, and prioritize effectively.
Soft Skills:
Excellent collaboration and communication skills.
Strong attention to detail and ability to align content with campaign objectives.

Preferred Qualifications

Bachelor’s degree in Marketing, Communications, English, or a related field.
Experience with SEO content tools such as SurferSEO and performance tracking tools such as Ahrefs
Familiarity with marketing automation tools (ie Eloqua, Pardot, Hubspot, etc)

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a range of $55K to $69,500k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.

Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

Internet Brands and its wholly-owned affiliates are an equal opportunity employer.

This offer from "Internet Brands" has been enriched by Jobgether.com and got a 69% flex score.

Qualifications

Experience
At least 3 years in content marketing, digital marketing, or a similar role
1+ year of SEO content optimization experience
Proficiency in content management systems (CMS) such as WordPress
Familiarity with A/B testing tools and conversion optimization techniques
Full understanding of SEO and keyword optimization
Proficient in SEO tools such as Google Analytics, SURFER SEO, Ahrefs, and others to analyze content
Exceptional planning, writing and editing skills, with a portfolio showcasing campaign-related content
Experienced in curating and refining AI-generated content for clarity and tone
Ability to manage multiple content deliverables, meet deadlines, and prioritize effectively
Excellent collaboration and communication skills
Strong attention to detail and ability to align content with campaign objectives

Benefits

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family
Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance
We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services
In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience
These considerations can cause your compensation to vary
We expect the compensation for this role to have a range of $55K to $69,500k and will depend on your skills, qualifications, and experience

Responsibilities

As a Marketing Content & SEO Specialist, you will be responsible for writing compelling, high-converting copy that aligns the voice and SEO strategy with our Chicago brands
Your work will resonate with our audiences and help drive traffic, boost brand visibility, improve our website’s search engine rankings, and engage users across various channels
Additionally, you'll leverage AI and SEO tools to enhance the quality and effectiveness of your content
Content Planning & Development for Marketing Campaigns
Plan, write, edit, and polish content for emails, landing pages, social media, and blogs to align with campaign goals for a portfolio of 3 brands
Collaborate with the Marketing Director to create content that speaks directly to our target audience
Make sure all content uses the voice and style of each brand
Plan and Strategize Brand Content
Research our audience to create messages that truly resonate
Work with the team to align content plans with broader campaign goals
Keep a content calendar organized and on track so everything gets delivered on time
Use analytics tools to measure how content performs and find ways to make it even better
Optimize Website Content to Drive Conversions
Improve landing pages, forms, and calls-to-action to drive leads and boost campaign results
Review website content regularly to ensure it fits with our marketing strategies
Conduct keyword research and leverage SEO tools to analyze performance metrics to implement SEO best practices
Develop & track SEO content
Work with the Marketing Director to define SEO content optimization plans for all 3 brands
Use SEO content tools, such as Surfer SEO to develop content
Track SEO keyword performance, utilizing tracking tools such as Ahrefs
Team Collaboration
Partner with the marketing team, sales, and design teams to make sure our messaging fits together seamlessly
Share ideas based on data to enhance future content and engagement
Bring fresh ideas and creative suggestions to improve campaigns

Content & SEO Specialist Job ID 2025-8991

Job Type