About The Job

The Manager, DTC & Ecommerce will support and oversee the end-to-end lifecycle of our DTC businesses. This role requires a comprehensive understanding of digital commerce, with a strong focus on managing direct-to-consumer (D2C) businesses, emerging ecommerce, and DTC performance capabilities. The role will be highly cross-functional, involving collaboration with internal stakeholders, global partners, and business/agency partners to drive impact and growth. This position is hybrid and based in White Plains, NY or New York City, NY.

Key Responsibilities

DTC Business Management

Manage DTC businesses to plans, including hitting/exceeding yearly sales targets; leveraging performance dashboard with insight into what is working/not working and actionable recommendations
Heavy consult with brand and media teams to ensure acquisition media planning is optimized and to hit our sales and subscriber targets
Develop strong value proposition/offerings to drive best value/experience
Retention and engagement program creation and optimization including CRM enablement, loyalty, affiliate and referral
Responsible for agency management, with a focus around owned platform management and DTC performance optimization/capabilities
Oversee website/CRM strategy, design, management, optimization
Dashboard creation, including KPI tracking, to monitor performance, performance reporting and learnings (improvements and opportunities)
Activate performance capabilities (optimization, A/B testing, CRM, personalization, loyalty)
Stay in touch on market/competitive insights, research, trends
Foster and create strong relationship across cross-functional teams (IT, brand, project management, operations & logistics, consumer connections)
Driving accountability to technical performance including monitoring web health scores
Understanding of marketing technologies and activate/optimize in partnership with IT and agency partners
Deliver best in class digital experience in partnership with IT, brand and agencies
Collaborate with 3PL, ops/SAP, IT and customer service teams to ensure best practices and strong customer experience
Key collaborator across capabilities roadmap and new business opportunities
Contribute to the development and activation of the performance capabilities roadmap, validated through efficiencies gained or growth (sales, subscribers, etc.), driven by insights, best practice and data. Including, vendor research/selection in partnership with IT and global program adoption
Enabling and capturing first party data to better serve acquisition and better engagement
Emerging commerce opportunities (social commerce, 3P marketplaces, etc.)

The base compensation range for this position is $115,000 - $135,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

About You

Key Requirements

Education Bachelor’s degree in Business, Marketing, or a related field
Experience 5+ years of experience in DTC/Ecommerce management. Proven track record of managing DTC businesses and driving growth.

Skills

Strong analytical skills with the ability to drive impact through optimization and growth opportunities
Expertise in Ecommerce platforms, agency management, and digital consumer experience
Excellent project management skills, with experience managing cross-functional teams and external partners
Strong communication and interpersonal skills to collaborate/influence with various stakeholders and teams
Attributes
Strategic thinker with a results-driven approach
Ability to adapt to a fast-paced environment and handle multiple priorities
Passion for Ecommerce and staying abreast of industry trends and best practices

About us

At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family. You’ll be part of the largest Certified B Corp™ in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world One Planet. One Health BY YOU.

Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.

Qualifications

Education Bachelor’s degree in Business, Marketing, or a related field
Experience 5+ years of experience in DTC/Ecommerce management
Proven track record of managing DTC businesses and driving growth
Strong analytical skills with the ability to drive impact through optimization and growth opportunities
Expertise in Ecommerce platforms, agency management, and digital consumer experience
Excellent project management skills, with experience managing cross-functional teams and external partners
Strong communication and interpersonal skills to collaborate/influence with various stakeholders and teams
Strategic thinker with a results-driven approach
Ability to adapt to a fast-paced environment and handle multiple priorities
Passion for Ecommerce and staying abreast of industry trends and best practices

Benefits

The base compensation range for this position is $115,000 - $135,000 commensurate with experience
Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options
To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired

Responsibilities

The Manager, DTC & Ecommerce will support and oversee the end-to-end lifecycle of our DTC businesses
This role requires a comprehensive understanding of digital commerce, with a strong focus on managing direct-to-consumer (D2C) businesses, emerging ecommerce, and DTC performance capabilities
The role will be highly cross-functional, involving collaboration with internal stakeholders, global partners, and business/agency partners to drive impact and growth
DTC Business Management
Manage DTC businesses to plans, including hitting/exceeding yearly sales targets; leveraging performance dashboard with insight into what is working/not working and actionable recommendations
Heavy consult with brand and media teams to ensure acquisition media planning is optimized and to hit our sales and subscriber targets
Develop strong value proposition/offerings to drive best value/experience
Retention and engagement program creation and optimization including CRM enablement, loyalty, affiliate and referral
Responsible for agency management, with a focus around owned platform management and DTC performance optimization/capabilities
Oversee website/CRM strategy, design, management, optimization
Dashboard creation, including KPI tracking, to monitor performance, performance reporting and learnings (improvements and opportunities)
Activate performance capabilities (optimization, A/B testing, CRM, personalization, loyalty)
Stay in touch on market/competitive insights, research, trends
Foster and create strong relationship across cross-functional teams (IT, brand, project management, operations & logistics, consumer connections)
Driving accountability to technical performance including monitoring web health scores
Understanding of marketing technologies and activate/optimize in partnership with IT and agency partners
Deliver best in class digital experience in partnership with IT, brand and agencies
Collaborate with 3PL, ops/SAP, IT and customer service teams to ensure best practices and strong customer experience
Key collaborator across capabilities roadmap and new business opportunities
Contribute to the development and activation of the performance capabilities roadmap, validated through efficiencies gained or growth (sales, subscribers, etc.), driven by insights, best practice and data
Including, vendor research/selection in partnership with IT and global program adoption
Enabling and capturing first party data to better serve acquisition and better engagement
Emerging commerce opportunities (social commerce, 3P marketplaces, etc.)

Manager, DTC & Ecommerce

Job Type