Company / Location Information

A. O. Smith Corporation’s North America Water Treatment division is one of the leading manufacturers of water filtration and softening systems, offering a comprehensive product line featuring some of the best-known brands in North America.

As a global leader, A. O. Smith and its employees pride themselves on applying innovative technology and energy-efficient solutions to products marketed worldwide. The Company's goal is to be a leading global water technology company, and our focus is on building this platform through new product development, global expansion, strategic acquisitions and partnerships.

This hybrid position is located in A. O. Smith’s Milwaukee, WI headquarters location. We provide competitive pay and benefits, a healthy work/life balance, and a collaborative environment that allows our people to be their best. We have a budget for and encourage ongoing education.

Primary Function

The Channel Marketing Specialist is responsible for designing, implementing, and optimizing channel partner programs that drive revenue growth, partner satisfaction, and market expansion. This role works cross-functionally with sales, marketing, operations, and product teams to ensure strategic alignment and successful program execution. Key responsibilities include leading partner training initiatives, coordinating events such as webinars, training event and shows, managing reward and loyalty programs, and overseeing co-op marketing fund allocation and utilization to maximize partner engagement and performance.

Responsibilities

Enablement & Training: Develop and deliver training materials, sales playbooks, and enablement resources to support partner success.
Plan and Manage Training and Customer Events: assist in the planning, organization, and execution of events that support and foster partner engagement.
Program Development: Create, launch, and maintain scalable channel partner programs including onboarding, training, incentives, and enablement tools.
Performance Management: Monitor and analyze program KPIs to track partner performance, identify trends, and recommend improvements.
Cross-Functional Collaboration: Work with sales, marketing, and product teams to ensure alignment and execution of channel program strategies.
Marketing Support: Collaborate with marketing to create co-branded materials, joint campaigns, and lead-generation initiatives.
Incentive Programs: Design and manage partner incentive plans, including co-op, rewards and promotions.

Qualifications

3-7 years of experience in channel management, partner programs, or B2B marketing.
Proven experience working with channel ecosystems.
Strong project management and organizational skills.
Excellent communication and relationship-building abilities.
Experience in maintaining an LMS platform (e.g., iSpring or similar).
Experience with CRM and PRM tools (e.g., Salesforce, Impartner, or similar).
Familiarity with partner onboarding processes and lifecycle management.
Knowledge of partner segmentation and tiering models.
Data-driven mindset with experience in performance analytics and reporting.
Proficiency in Microsoft Office suite (Excel, Outlook, Word) required.

Education

Bachelor's Degree in Marketing or Related Field

We Offer

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

#LI-AO

#LI-Hybrid

ADA Statement & EEO Statement

In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Qualifications

3-7 years of experience in channel management, partner programs, or B2B marketing
Proven experience working with channel ecosystems
Strong project management and organizational skills
Excellent communication and relationship-building abilities
Experience in maintaining an LMS platform (e.g., iSpring or similar)
Experience with CRM and PRM tools (e.g., Salesforce, Impartner, or similar)
Familiarity with partner onboarding processes and lifecycle management
Knowledge of partner segmentation and tiering models
Data-driven mindset with experience in performance analytics and reporting
Proficiency in Microsoft Office suite (Excel, Outlook, Word) required
Bachelor's Degree in Marketing or Related Field

Benefits

We provide competitive pay and benefits, a healthy work/life balance, and a collaborative environment that allows our people to be their best
We have a budget for and encourage ongoing education
Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance

Responsibilities

The Channel Marketing Specialist is responsible for designing, implementing, and optimizing channel partner programs that drive revenue growth, partner satisfaction, and market expansion
This role works cross-functionally with sales, marketing, operations, and product teams to ensure strategic alignment and successful program execution
Key responsibilities include leading partner training initiatives, coordinating events such as webinars, training event and shows, managing reward and loyalty programs, and overseeing co-op marketing fund allocation and utilization to maximize partner engagement and performance
Enablement & Training: Develop and deliver training materials, sales playbooks, and enablement resources to support partner success
Plan and Manage Training and Customer Events: assist in the planning, organization, and execution of events that support and foster partner engagement
Program Development: Create, launch, and maintain scalable channel partner programs including onboarding, training, incentives, and enablement tools
Performance Management: Monitor and analyze program KPIs to track partner performance, identify trends, and recommend improvements
Cross-Functional Collaboration: Work with sales, marketing, and product teams to ensure alignment and execution of channel program strategies
Marketing Support: Collaborate with marketing to create co-branded materials, joint campaigns, and lead-generation initiatives
Incentive Programs: Design and manage partner incentive plans, including co-op, rewards and promotions

Channel Marketing Specialist

Job Type