Have a growth mindset? Love dogs? This is an exciting opportunity for a Marketing Executive with passion for Paid Social and PPC

Changing the world of pet food for good

We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

An ambitious, exciting, expert, team of award winning marketeers.

In Marketing it’s our job to inspire people to try Tails.com for the first time across our broad diverse channel mix. Firing up their interest in our food and setting up their dog for a lifetime of health and happiness.

Fundamentally we excel in two key areas as a team.

Firstly, making sense of a vast amount of data, looking for the nuances of who responded to which ad in what channel.

Second, we think like our customers, going deeper into why some things work and some things don’t. Then we develop hypotheses to test, learn, and iterate. That combination of analytical and creative thinking is what pushes us to ever greater achievements.

Build our brand

We’re growing our brand fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

Sound like a team you want to join? Here’s how you’ll make a difference:

The role

Supporting the Marketing Manager on the delivery of the Paid Media channel plans

The things you’ll do

Channel areas of responsibility - to develop and deliver activity for Paid Social and Paid Search across multiple platforms
Support the Marketing Manager in the the day-to-day relationship with agencies and internal teams as appropriate to ensure the delivery of plans in the UK
Support the planning and performance of Paid Social and Paid Search to deliver a matrix of KPIs
Work closely with brand, creative studio, digital product, customer service and other stakeholders in the marketing team to ensure the brand guidelines, messaging, creative are integrated across all campaigns to maximise customer growth and value
Supporting the Marketing Manager to deliver channel forecasts and reporting cadence for the UK
Work closely with the Marketing Manager to help deliver the overall commercial plan and targets

The skills you’ll bring

1-2 years in a Digital Marketing role, agency or client-side for the UK market
Experience working on the planning & delivery of performance channels on Paid Social and Paid Search
Must have native level English language proficiency - oral and written
Good understanding of the interplay of all performance marketing channels and investment
Eager to develop an understanding of performance marketing channels and the appropriate application for tails.com
Knowledge of tracking and appropriate reporting cadence incl. GA4, digital attribution, LTV:CAC etc
Good numeracy and analytical skills
Good communication, organisation and stakeholder management skill
Experience working for a D2C / subscription / Pet Vertical / dog food brand useful

What’s next?

If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.

Here’s a taster of how our recruitment process works:

Once you have applied your CV will be reviewed by the Marketing Manager.
If selected, you will then have a video call with the Marketing Manager to understand more about your skills and experience (30 to 45 mins).
Should you be successful, the next stage will be a video call and you will be invited to present a task back to the Marketing Manager (60 mins).
The final stage is a video call with Senior Performance Marketing Manager and other relevant members of the Performance Marketing Team (30 mins).

What's in it for you?

Competitive salary, reviewed annually
Annual bonus, based on company performance
Flexible core hours, giving you true work life balance
Hybrid role to ensure this role works for you
25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days
9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance
Optional 5 days unpaid leave and 1 paid volunteer day each year
When you need a change of scenery, you can work from abroad 2 weeks every 6 months
Health insurance for you, paid by Tails.com
Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay
Flexible paid care leave to support immediate dependants, people close to you and pets
In house L&D team, with access to year round courses to help drive your development
50% discount on all Tails.com
Discounted gym membership

Our Commitment

We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com.

During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.

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Marketing Executive - Paid Media

Marketing Executive - Paid Media