Associate Director, Marketing Science

At OMD we are much more than just a media communications agency. As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.

Marketing Science is a key element of the future evolution of Omnicom media’s offering. We work to connect the media we plan and execute with our client’s business outcomes. Establishing that relationship requires data-focused capabilities across 3 areas:

Strategy: We help define opportunity.
Insight: We lead analytics
Action: We define measurement and communicate results

OVERALL RESONSIBILITIES

As an Associate Director within OMD’s Marketing Science team, you will work with an account team consisting of media planners and strategists to shape the strategic direction of your client’s marketing strategy through data-driven insights.

WHAT YOUR DAY WILL LOOK LIKE

Participating in the measurement plan development and execution
Establishing self as a thought leader around analytics, research and ad-technology concepts / methods / tools
Ensuring that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
Anticipating client’s needs and proactively developing solutions to address them
Ensuring timely follow through on all scheduled and ad hoc deliverables
Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
Recommending and implementing research that will aid in the consumer insight gathering and strategic process
Providing thought leadership of ad-tech and measurement technologies
Identifying opportunities to continuously improve processes
Leading, mentoring and training analysts
Presenting reports, POVs and other materials to clients on a regular basis over the phone and in person
Identifying organic growth opportunities and participate in new business pitches

DESIRED

6+ years of experience in a quantitative data driven field
Bachelor of Science, Mathematics, Marketing and Analytics
A passion for digital marketing, research and analytics
Excellent communication and presentation skills
Ability to work well with others and work in cross functional teams
Ability to manage and prioritize a number of concurrent tasks
Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
Ability to set individual goals for analysts and measuring individual success / performance
Ability to identify issues related to quality of work and/or workload, and re-allocate resources to address these issues
Leadership skills

DESIRED TECHNICAL SKILLS

Experience / familiarity in SAS, SPSS, R or other advanced analytics software packages
Experience/ familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
Experience / familiarity with concepts of database design and SQL
Experience / familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
Experience / familiarity with digital ad effectiveness research
Proficiency with Microsoft Excel and PowerPoint
Familiarity with web technologies including HTML and Javascript

Finally, OMD is a great place to work with friendly and dynamic team members who work hard but play hard too! Of course, we are all working from home and staying very well connected. Some perks we offer are:

Virtual Monthly Town Hall Meetings
Comprehensive training program
Full complement of health benefits (My FlexBenefits@OMD)
Flex Work Arrangement (Remote working, flex hours)
“Special Days” (extra time-off days around statutory long weekends)
Rewards & Recognition program when you go above and beyond the call of duty

OMD is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

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