## 📍 Job Overview

*Job Title:** Senior Manager of Marketing Operations
*Company:** KELE INC
*Location:** Memphis, TN, USA
*Job Type:** On-site
*Category:** Marketing Operations
*Date Posted:** 2025-12-20
*Experience Level:** 5-10 years

## 🚀 Role Summary

**Strategic Orchestrator:** Serve as the strategic orchestrator behind marketing execution, driving operational efficiency, aligning cross-functional priorities, and ensuring marketing prioritizes measurable business impact initiatives.
**Cross-Functional Collaborator:** Partner closely with leadership, marketing, sales, products, IT, and finance teams to translate strategy into action, optimize processes, and create visibility into progress, capacity, and results.
**High-Impact Role:** Influence marketing strategy, optimize processes, and create visibility into progress, capacity, and results, with the potential to build and lead a team as the business grows.

> **📝 Enhancement Note:** This role offers a unique opportunity to shape marketing operations across multiple brands in a B2B environment, with a high degree of influence and visibility.

## 📈 Primary Responsibilities

**Strategic Operations & Alignment:**
Act as a strategic partner to marketing leadership, influencing planning, budget priorities, and operational decision-making.
Lead the marketing intake and prioritization process to align resources to ROI and business goals.
Facilitate alignment across marketing, sales, product, finance, and IT through work sessions, planning meetings, and status reviews.
Present marketing operations insights, risks, and recommendations to senior leadership.
**Planning, Calendars & Roadmaps:**
Own the integrated marketing calendar, tracking deadlines and ensuring milestones are met across teams and vendors.
Build and maintain marketing roadmaps, surfacing capacity constraints and risks in advance.
**Process, Governance & Change Management:**
Develop and optimize SOPs, approval workflows, and operational toolkits.
Lead change management efforts for new systems and process improvements.
Anticipate risks involving compliance, delivery timelines, or financial accuracy and problem-solve proactively.
**Technology & Data:**
Partner with IT and digital teams on MarTech stack strategy and Salesforce administration/enablement.
Serve as the operations liaison for Agile sprint planning - ticket creation, QA, and testing.
Build dashboards and reporting that translate performance data into actionable insights.
**Financial & Vendor Management:**
Own contract workflows, vendor relationships, co-op billing, and marketing spend accuracy.
Partner with Finance to forecast marketing investments and track budget-to-actuals.
**Reporting & Performance:**
Deliver monthly performance reports and executive dashboards on marketing KPIs, ROI, and team capacity.
Translate trends into recommendations for optimization and growth opportunities.
Reinforce accountability and recognition by measuring team performance against goals.

## 🎓 Skills & Qualifications

*Education:** Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications are a plus.
*Experience:** 7+ years in marketing operations, project/program management, or creative operations (B2B preferred).
*Required Skills:**
Proven experience building and operating intake processes, calendars, approval workflows, and reporting frameworks.
Strong strategic thinking with the ability to translate vision into execution.
Skilled in Salesforce, project management tools (Jira/Confluence), and marketing analytics.
Exceptional communicator who can lead through influence and drive alignment across teams.
*Preferred Skills:**
Experience in industrial/B2B or multi-brand environments with acquisitions.
Familiarity with building automation industry.

## 📊 Campaign Portfolio & Results Requirements

*Portfolio Essentials:**
Case studies demonstrating strategic marketing operations, process optimization, and cross-functional collaboration.
Examples of marketing calendars, roadmaps, and reporting frameworks.
Evidence of successful change management efforts and stakeholder alignment.
*Campaign Documentation:**
Detailed process documentation, including SOPs, approval workflows, and operational toolkits.
Examples of marketing performance reports and executive dashboards.
Documentation of marketing budget management and vendor relationships.

## 💵 Compensation & Benefits

*Salary Range:** $120,000 - $150,000 per year (Based on Memphis, TN market data and experience level)
*Benefits:**
Medical, vision, and dental insurance
HSA and FSA
401(k) with employer match up to 4% with immediate vesting
Employer-paid short- and long-term disability coverage
Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
Paid time off and paid holidays
Tuition reimbursement
*Working Hours:** Full-time, 40 hours per week

## 🎯 Team & Company Context

### 🏢 Company Culture

*Industry:** Building Automation Systems
*Company Size:** Medium (7 branches across 7 states in the U.S.)
*Founded:** 1983
*Team Structure:**
Marketing team consists of 5 members, with the potential to grow as the business expands.
The role reports directly to the Vice President of Marketing and collaborates closely with cross-functional teams, including sales, product, IT, and finance.
*Methodology:**
Kele Companies operates on a strategic, data-driven approach to marketing, with a focus on measurable business impact.
The company uses Agile methodologies for sprint planning and project management.
*Company Website:** [www.kele.com](http://www.kele.com)

> **📝 Enhancement Note:** Kele Companies offers a dynamic, collaborative work environment with a strong focus on growth and operational excellence.

### 📈 Career & Growth Analysis

*Marketing Career Level:** Senior Manager of Marketing Operations
*Reporting Structure:** Reports directly to the Vice President of Marketing, with the potential to build and lead a team as the business grows.
*Marketing Impact:** This role has a significant impact on marketing strategy, process optimization, and cross-functional collaboration, ultimately driving business growth and revenue.
*Growth Opportunities:**
**Team Leadership:** As the business grows, this role is structured to expand to include leadership responsibilities, including building and leading a marketing operations team.
**Skill Development:** Gain experience in strategic planning, process optimization, and cross-functional leadership in a B2B environment.
**Career Progression:** Demonstrate success in this role to progress into a Director or Vice President of Marketing Operations position.

### 🌐 Work Environment

*Office Type:** On-site, with a hybrid work arrangement available for the right candidate.
*Office Location(s):** Memphis, TN (Headquarters), with branch locations in 7 states across the U.S.
*Workspace Context:**
Collaborative, open-concept office space with dedicated workstations and meeting rooms.
Access to marketing tools, project management software, and analytics platforms.
Regular team meetings and cross-functional collaboration opportunities.
*Work Schedule:** Full-time, 40 hours per week, with flexible hours and remote work options available for the right candidate.

> **📝 Enhancement Note:** Kele Companies offers a flexible work environment that prioritizes results and work-life balance.

### 📄 Application & Portfolio Review Process

*Interview Process:**

1. **Phone/Video Screen:** A brief conversation to assess communication skills and cultural fit.

2. **On-site Interview:** A half-day interview including meetings with key stakeholders, a working session, and a presentation challenge.

3. **Final Interview:** A discussion with the Vice President of Marketing and other senior leaders to assess strategic thinking and alignment with company goals.

*Portfolio Review Tips:**
Highlight strategic marketing operations initiatives, process improvements, and cross-functional collaboration examples.
Include case studies demonstrating measurable business impact and ROI.
Showcase marketing calendar management, roadmap development, and performance reporting skills.
*Challenge Preparation:**
Prepare a 15-20 minute presentation on a marketing operations challenge, outlining the problem, proposed solution, and expected results.
Practice presenting to a group and fielding questions from stakeholders.
Familiarize yourself with Kele Companies' business and industry trends.
*ATS Keywords:** Marketing Operations, Strategic Planning, Process Optimization, Cross-Functional Collaboration, Agile Methodologies, Project Management, Marketing Analytics, Budget Management, Vendor Management, Change Management, Team Leadership, Building Automation, B2B Marketing

> **📝 Enhancement Note:** Tailor your resume and application materials to highlight relevant marketing operations skills and experiences, using the provided ATS keywords to optimize your application.

### 🛠 Tools & Technology Stack

*Primary Tools:**
Salesforce: CRM and marketing automation platform for managing customer data, campaigns, and sales processes.
Jira/Confluence: Project management and collaboration tools for tracking tasks, managing sprints, and documenting processes.
Marketing analytics tools: Google Analytics, Tableau, or other data visualization platforms for tracking marketing performance and ROI.
*Analytics & Attribution:**
Google Analytics: Web analytics platform for tracking website traffic, user behavior, and campaign performance.
Mixpanel or similar tools: Product analytics platforms for tracking user engagement and feature adoption.
*Campaign Management & Automation:**
HubSpot or similar marketing automation tools: Platforms for managing inbound marketing, email campaigns, and lead generation efforts.
Marketing cloud or similar tools: Integrated marketing platforms for managing customer data, campaigns, and content creation.

> **📝 Enhancement Note:** Familiarize yourself with Kele Companies' technology stack and be prepared to discuss your experience with relevant tools during the interview process.

### 👥 Team Culture & Values

*Marketing Values:**
**Strategic Focus:** Prioritize initiatives that drive measurable business impact and align with company goals.
**Cross-Functional Collaboration:** Work closely with sales, product, IT, and finance teams to ensure marketing efforts support overall business objectives.
**Data-Driven Decision Making:** Use data and analytics to inform marketing strategy, optimize processes, and measure performance.
**Continuous Improvement:** Regularly review and refine marketing operations, processes, and tools to maximize efficiency and effectiveness.
*Collaboration Style:**
**Cross-Functional Integration:** Work closely with other departments to ensure marketing efforts support overall business objectives and align with sales, product, and customer needs.
**Regular Communication:** Maintain open lines of communication with team members, stakeholders, and external partners to keep projects on track and address any issues promptly.
**Knowledge Sharing:** Encourage a culture of learning and growth by sharing best practices, industry trends, and relevant insights with team members and stakeholders.

> **📝 Enhancement Note:** Kele Companies values strategic thinking, cross-functional collaboration, and continuous improvement in its marketing operations team.

### ⚡ Challenges & Growth Opportunities

*Challenges:**
**Multi-Brand Environment:** Navigate marketing operations for multiple brands, each with its unique requirements and priorities.
**Acquisitions Integration:** Integrate marketing operations for newly acquired brands, ensuring a smooth transition and consistent customer experience.
**Budget Constraints:** Manage marketing budgets effectively, balancing resource allocation and maximizing ROI.
*Learning & Development Opportunities:**
**Industry-Specific Knowledge:** Gain a deep understanding of the building automation industry, its trends, and customer needs.
**Leadership Development:** Develop leadership skills by managing a team, driving strategic initiatives, and fostering a culture of growth and innovation.
**Marketing Operations Best Practices:** Stay up-to-date with industry best practices, emerging trends, and new tools to optimize marketing operations and drive business growth.

> **📝 Enhancement Note:** Kele Companies offers a dynamic work environment with unique challenges and growth opportunities for marketing operations professionals.

### 💡 Interview Preparation

*Strategy Questions:**
**Marketing Operations Strategy:** Describe your approach to marketing operations strategy, and how you would align marketing efforts with overall business objectives at Kele Companies.
**Cross-Functional Collaboration:** Discuss your experience working with cross-functional teams, and how you would ensure marketing efforts support sales, product, and customer needs at Kele Companies.
**Process Optimization:** Explain your process for identifying inefficiencies, optimizing marketing operations, and measuring the impact of changes.
*Company & Culture Questions:**
**Company Culture:** How do you see yourself fitting into Kele Companies' culture, and what aspects of our company values resonate with you?
**Team Dynamics:** Describe your experience working in a team environment, and how you would contribute to the marketing team's success at Kele Companies.
**Marketing Impact:** How would you ensure that your marketing operations initiatives drive measurable business impact and support Kele Companies' growth objectives?
*Portfolio Presentation Strategy:**
**Campaign Case Studies:** Present 2-3 campaign case studies that demonstrate your strategic thinking, process optimization, and cross-functional collaboration skills.
**Portfolio Walkthrough:** Prepare a structured walkthrough of your marketing operations portfolio, highlighting your experience with calendars, roadmaps, and performance reporting.
**Q&A Session:** Practice presenting your portfolio and be prepared to answer questions about your marketing operations approach, strategies, and results.

> **📝 Enhancement Note:** Tailor your interview preparation to Kele Companies' unique challenges, culture, and growth opportunities, using the provided questions and strategies as a guide.

## 📌 Application Steps

To apply for this Senior Manager of Marketing Operations position at Kele Companies:

1. **Customize Your Resume:** Highlight your marketing operations experience, skills, and achievements relevant to the role and Kele Companies' industry.

2. **Tailor Your Cover Letter:** Explain your interest in the role and how your marketing operations background aligns with Kele Companies' goals and culture.

3. **Prepare Your Portfolio:** Showcase your marketing operations portfolio, including case studies, calendars, roadmaps, and performance reports that demonstrate your strategic thinking, process optimization, and cross-functional collaboration skills.

4. **Research Kele Companies:** Familiarize yourself with Kele Companies' business, industry trends, and marketing strategies to ensure a strong fit and alignment with company goals.

> **⚠️ Important Notice:** This enhanced job description includes AI-generated insights and marketing industry-standard assumptions. All details should be verified directly with Kele Companies before making application decisions.

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Senior Manager of Marketing Operations