Senior Manager of Marketing Operations

## 📍 Job Overview

• *Job Title:** Senior Manager of Marketing Operations
• *Company:** KELE INC
• *Location:** Memphis, TN, USA
• *Job Type:** On-site
• *Category:** Marketing Operations
• *Date Posted:** 2025-12-20
• *Experience Level:** 5-10 years

## 🚀 Role Summary

• **Strategic Orchestrator:** Serve as the strategic orchestrator behind marketing execution, driving operational efficiency, aligning cross-functional priorities, and ensuring marketing prioritizes measurable business impact initiatives.
• **Cross-Functional Collaborator:** Partner closely with leadership, marketing, sales, products, IT, and finance teams to translate strategy into action, optimize processes, and create visibility into progress, capacity, and results.
• **High-Impact Role:** Influence marketing strategy, optimize processes, and create visibility into progress, capacity, and results, with the potential to build and lead a team as the business grows.

> **📝 Enhancement Note:** This role offers a unique opportunity to shape marketing operations across multiple brands in a B2B environment, with a high degree of influence and visibility.

## 📈 Primary Responsibilities

• **Strategic Operations & Alignment:**
• Act as a strategic partner to marketing leadership, influencing planning, budget priorities, and operational decision-making.
• Lead the marketing intake and prioritization process to align resources to ROI and business goals.
• Facilitate alignment across marketing, sales, product, finance, and IT through work sessions, planning meetings, and status reviews.
• Present marketing operations insights, risks, and recommendations to senior leadership.
• **Planning, Calendars & Roadmaps:**
• Own the integrated marketing calendar, tracking deadlines and ensuring milestones are met across teams and vendors.
• Build and maintain marketing roadmaps, surfacing capacity constraints and risks in advance.
• **Process, Governance & Change Management:**
• Develop and optimize SOPs, approval workflows, and operational toolkits.
• Lead change management efforts for new systems and process improvements.
• Anticipate risks involving compliance, delivery timelines, or financial accuracy and problem-solve proactively.
• **Technology & Data:**
• Partner with IT and digital teams on MarTech stack strategy and Salesforce administration/enablement.
• Serve as the operations liaison for Agile sprint planning - ticket creation, QA, and testing.
• Build dashboards and reporting that translate performance data into actionable insights.
• **Financial & Vendor Management:**
• Own contract workflows, vendor relationships, co-op billing, and marketing spend accuracy.
• Partner with Finance to forecast marketing investments and track budget-to-actuals.
• **Reporting & Performance:**
• Deliver monthly performance reports and executive dashboards on marketing KPIs, ROI, and team capacity.
• Translate trends into recommendations for optimization and growth opportunities.
• Reinforce accountability and recognition by measuring team performance against goals.

## 🎓 Skills & Qualifications

• *Education:** Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications are a plus.
• *Experience:** 7+ years in marketing operations, project/program management, or creative operations (B2B preferred).
• *Required Skills:**
• Proven experience building and operating intake processes, calendars, approval workflows, and reporting frameworks.
• Strong strategic thinking with the ability to translate vision into execution.
• Skilled in Salesforce, project management tools (Jira/Confluence), and marketing analytics.
• Exceptional communicator who can lead through influence and drive alignment across teams.
• *Preferred Skills:**
• Experience in industrial/B2B or multi-brand environments with acquisitions.
• Familiarity with building automation industry.

## 📊 Campaign Portfolio & Results Requirements

• *Portfolio Essentials:**
• Case studies demonstrating strategic marketing operations, process optimization, and cross-functional collaboration.
• Examples of marketing calendars, roadmaps, and reporting frameworks.
• Evidence of successful change management efforts and stakeholder alignment.
• *Campaign Documentation:**
• Detailed process documentation, including SOPs, approval workflows, and operational toolkits.
• Examples of marketing performance reports and executive dashboards.
• Documentation of marketing budget management and vendor relationships.

## 💵 Compensation & Benefits

• *Salary Range:** $120,000 - $150,000 per year (Based on Memphis, TN market data and experience level)
• *Benefits:**
• Medical, vision, and dental insurance
• HSA and FSA
• 401(k) with employer match up to 4% with immediate vesting
• Employer-paid short- and long-term disability coverage
• Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
• Paid time off and paid holidays
• Tuition reimbursement
• *Working Hours:** Full-time, 40 hours per week

## 🎯 Team & Company Context

### 🏢 Company Culture

• *Industry:** Building Automation Systems
• *Company Size:** Medium (7 branches across 7 states in the U.S.)
• *Founded:** 1983
• *Team Structure:**
• Marketing team consists of 5 members, with the potential to grow as the business expands.
• The role reports directly to the Vice President of Marketing and collaborates closely with cross-functional teams, including sales, product, IT, and finance.
• *Methodology:**
• Kele Companies operates on a strategic, data-driven approach to marketing, with a focus on measurable business impact.
• The company uses Agile methodologies for sprint planning and project management.
• *Company Website:** [www.kele.com](http://www.kele.com)

> **📝 Enhancement Note:** Kele Companies offers a dynamic, collaborative work environment with a strong focus on growth and operational excellence.

### 📈 Career & Growth Analysis

• *Marketing Career Level:** Senior Manager of Marketing Operations
• *Reporting Structure:** Reports directly to the Vice President of Marketing, with the potential to build and lead a team as the business grows.
• *Marketing Impact:** This role has a significant impact on marketing strategy, process optimization, and cross-functional collaboration, ultimately driving business growth and revenue.
• *Growth Opportunities:**
• **Team Leadership:** As the business grows, this role is structured to expand to include leadership responsibilities, including building and leading a marketing operations team.
• **Skill Development:** Gain experience in strategic planning, process optimization, and cross-functional leadership in a B2B environment.
• **Career Progression:** Demonstrate success in this role to progress into a Director or Vice President of Marketing Operations position.

### 🌐 Work Environment

• *Office Type:** On-site, with a hybrid work arrangement available for the right candidate.
• *Office Location(s):** Memphis, TN (Headquarters), with branch locations in 7 states across the U.S.
• *Workspace Context:**
• Collaborative, open-concept office space with dedicated workstations and meeting rooms.
• Access to marketing tools, project management software, and analytics platforms.
• Regular team meetings and cross-functional collaboration opportunities.
• *Work Schedule:** Full-time, 40 hours per week, with flexible hours and remote work options available for the right candidate.

> **📝 Enhancement Note:** Kele Companies offers a flexible work environment that prioritizes results and work-life balance.

### 📄 Application & Portfolio Review Process

• *Interview Process:**

1. **Phone/Video Screen:** A brief conversation to assess communication skills and cultural fit.

2. **On-site Interview:** A half-day interview including meetings with key stakeholders, a working session, and a presentation challenge.

3. **Final Interview:** A discussion with the Vice President of Marketing and other senior leaders to assess strategic thinking and alignment with company goals.

• *Portfolio Review Tips:**
• Highlight strategic marketing operations initiatives, process improvements, and cross-functional collaboration examples.
• Include case studies demonstrating measurable business impact and ROI.
• Showcase marketing calendar management, roadmap development, and performance reporting skills.
• *Challenge Preparation:**
• Prepare a 15-20 minute presentation on a marketing operations challenge, outlining the problem, proposed solution, and expected results.
• Practice presenting to a group and fielding questions from stakeholders.
• Familiarize yourself with Kele Companies' business and industry trends.
• *ATS Keywords:** Marketing Operations, Strategic Planning, Process Optimization, Cross-Functional Collaboration, Agile Methodologies, Project Management, Marketing Analytics, Budget Management, Vendor Management, Change Management, Team Leadership, Building Automation, B2B Marketing

> **📝 Enhancement Note:** Tailor your resume and application materials to highlight relevant marketing operations skills and experiences, using the provided ATS keywords to optimize your application.

### 🛠 Tools & Technology Stack

• *Primary Tools:**
• Salesforce: CRM and marketing automation platform for managing customer data, campaigns, and sales processes.
• Jira/Confluence: Project management and collaboration tools for tracking tasks, managing sprints, and documenting processes.
• Marketing analytics tools: Google Analytics, Tableau, or other data visualization platforms for tracking marketing performance and ROI.
• *Analytics & Attribution:**
• Google Analytics: Web analytics platform for tracking website traffic, user behavior, and campaign performance.
• Mixpanel or similar tools: Product analytics platforms for tracking user engagement and feature adoption.
• *Campaign Management & Automation:**
• HubSpot or similar marketing automation tools: Platforms for managing inbound marketing, email campaigns, and lead generation efforts.
• Marketing cloud or similar tools: Integrated marketing platforms for managing customer data, campaigns, and content creation.

> **📝 Enhancement Note:** Familiarize yourself with Kele Companies' technology stack and be prepared to discuss your experience with relevant tools during the interview process.

### 👥 Team Culture & Values

• *Marketing Values:**
• **Strategic Focus:** Prioritize initiatives that drive measurable business impact and align with company goals.
• **Cross-Functional Collaboration:** Work closely with sales, product, IT, and finance teams to ensure marketing efforts support overall business objectives.
• **Data-Driven Decision Making:** Use data and analytics to inform marketing strategy, optimize processes, and measure performance.
• **Continuous Improvement:** Regularly review and refine marketing operations, processes, and tools to maximize efficiency and effectiveness.
• *Collaboration Style:**
• **Cross-Functional Integration:** Work closely with other departments to ensure marketing efforts support overall business objectives and align with sales, product, and customer needs.
• **Regular Communication:** Maintain open lines of communication with team members, stakeholders, and external partners to keep projects on track and address any issues promptly.
• **Knowledge Sharing:** Encourage a culture of learning and growth by sharing best practices, industry trends, and relevant insights with team members and stakeholders.

> **📝 Enhancement Note:** Kele Companies values strategic thinking, cross-functional collaboration, and continuous improvement in its marketing operations team.

### ⚡ Challenges & Growth Opportunities

• *Challenges:**
• **Multi-Brand Environment:** Navigate marketing operations for multiple brands, each with its unique requirements and priorities.
• **Acquisitions Integration:** Integrate marketing operations for newly acquired brands, ensuring a smooth transition and consistent customer experience.
• **Budget Constraints:** Manage marketing budgets effectively, balancing resource allocation and maximizing ROI.
• *Learning & Development Opportunities:**
• **Industry-Specific Knowledge:** Gain a deep understanding of the building automation industry, its trends, and customer needs.
• **Leadership Development:** Develop leadership skills by managing a team, driving strategic initiatives, and fostering a culture of growth and innovation.
• **Marketing Operations Best Practices:** Stay up-to-date with industry best practices, emerging trends, and new tools to optimize marketing operations and drive business growth.

> **📝 Enhancement Note:** Kele Companies offers a dynamic work environment with unique challenges and growth opportunities for marketing operations professionals.

### 💡 Interview Preparation

• *Strategy Questions:**
• **Marketing Operations Strategy:** Describe your approach to marketing operations strategy, and how you would align marketing efforts with overall business objectives at Kele Companies.
• **Cross-Functional Collaboration:** Discuss your experience working with cross-functional teams, and how you would ensure marketing efforts support sales, product, and customer needs at Kele Companies.
• **Process Optimization:** Explain your process for identifying inefficiencies, optimizing marketing operations, and measuring the impact of changes.
• *Company & Culture Questions:**
• **Company Culture:** How do you see yourself fitting into Kele Companies' culture, and what aspects of our company values resonate with you?
• **Team Dynamics:** Describe your experience working in a team environment, and how you would contribute to the marketing team's success at Kele Companies.
• **Marketing Impact:** How would you ensure that your marketing operations initiatives drive measurable business impact and support Kele Companies' growth objectives?
• *Portfolio Presentation Strategy:**
• **Campaign Case Studies:** Present 2-3 campaign case studies that demonstrate your strategic thinking, process optimization, and cross-functional collaboration skills.
• **Portfolio Walkthrough:** Prepare a structured walkthrough of your marketing operations portfolio, highlighting your experience with calendars, roadmaps, and performance reporting.
• **Q&A Session:** Practice presenting your portfolio and be prepared to answer questions about your marketing operations approach, strategies, and results.

> **📝 Enhancement Note:** Tailor your interview preparation to Kele Companies' unique challenges, culture, and growth opportunities, using the provided questions and strategies as a guide.

## 📌 Application Steps

To apply for this Senior Manager of Marketing Operations position at Kele Companies:

1. **Customize Your Resume:** Highlight your marketing operations experience, skills, and achievements relevant to the role and Kele Companies' industry.

2. **Tailor Your Cover Letter:** Explain your interest in the role and how your marketing operations background aligns with Kele Companies' goals and culture.

3. **Prepare Your Portfolio:** Showcase your marketing operations portfolio, including case studies, calendars, roadmaps, and performance reports that demonstrate your strategic thinking, process optimization, and cross-functional collaboration skills.

4. **Research Kele Companies:** Familiarize yourself with Kele Companies' business, industry trends, and marketing strategies to ensure a strong fit and alignment with company goals.

> **⚠️ Important Notice:** This enhanced job description includes AI-generated insights and marketing industry-standard assumptions. All details should be verified directly with Kele Companies before making application decisions.