KEY RESPONSIBILITIES**

*RESPONSIBILITIES**:
Lead marketing campaigns to support retention, acquisition and Brand development, including media planning and creative development
Measure results and optimize the nurture tracks for these segments to convert leads to customers
Manage agency partner relationships to maximize our retention efforts.
Oversee and lead our Social and Content teams, enabling the development, production, and distribution of our Organic Social and Content Partnership campaigns.
Manage Social and Content development, ensuring that we uphold and promote our brand.
Follow a test-and-learn approach to content development and distribution strategies to increase the reach of our owned and earned media.
Lead podcast partnership campaigns alongside agency and internal teams
Manage partner/stakeholder reviews and approvals of all campaign-related materials.
Own the brief and timeline for all assigned projects, with the ability to pivot where necessary or proactively manage partners to meet deadlines and avoid material impacts.
Actively manage the marketing budget, ensuring forecasts are developed and updated on a timely basis (monthly and quarterly), and that information is managed within the prescribed process
Work collaboratively and closely with cross-functional teams such as the Performance marketing team,, growth team, retail, finance and external vendors to deliver plans effectively and efficiently.
Oversee campaign reporting, collecting and analyzing results from multiple sources and summarizing key highlights and opportunities for distribution and improvement.
Proactively mine for consumer insights and competitive activity to inform marketing strategies
Lead and enhance INDOCHINO’s CDP initiatives. Analyze cross-platform media spend datasets to create weekly reports and communicate campaign status and progress to internal teams.
Excel in internal and external cross-team communication to report campaign insights and troubleshoot campaign support issues.
Manage relationships with media vendors and marketing platform providers
Work with key platform partners, focusing on ad product & creative innovation, audience and data strategy, and measurement and attribution opportunities.
Work collaboratively with the broader Marketing team, and cross-functionally with our Business Intelligence, Retail Operations & Showroom teams as needed.
Accountable for retention analysis including reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis
Ability to project manage with ease
*REQUIREMENTS**:
5-7+ years of marketing and advertising experience in multi-channel/integrated marketing, including video, digital, social, audio, Direct Mail, and out-of-home
Experience working with media and creative agencies, including development of campaign briefs, creative development, media plan development and execution
Demonstrated ability to develop strong, break-through creative that delivers results; a tireless commitment to executing with excellence, with a keen eye for detail
A high level of comfort with numbers, backed by strong MS Excel chops
A way with words, coupled with experience using direct response marketing principles to write compelling ad copy
Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced, entrepreneurial environment.
Excellent verbal and written communication skills; excels at working cross-functionally.
Is a self-starter and is resourceful in carrying out work assignments and following through.
Ability to learn new channels, platforms and internal businesses.

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Manager, Digital Marketing