Marketing Operations & Lifecycle Manager

At InStride, people are our purpose. We believe that investing in people is the most powerful way to drive successfor individuals and organizations alike.

As a public benefit corporation, we partner with leading employers to unlock opportunities for their employees, providing access to top-tier education programs that align with their employees' career goals and the company's business goals.

Our mission goes beyond skill-building; we're here to empower our partners' employees to advance their careers, elevate their expertise, and achieve meaningful personal and professional growth.

No matter the team you're on, our dedication to the success of our partners and their employees is what drives us. If you're passionate about making a difference and driving educational and professional advancement, InStride is the place for you.

Candidates must be located in one of the following states to be considered eligible for employment: AZ, CA, CO, CT, FL, GA, IL, IN, KS, LA, MD, MA, MI, MO, NV, NH, NJ, NY, PA, OH, OR, TX, VA, WA, WI.

What We're Looking For (Role Overview)

We're looking for a Marketing Operations and Lifecycle Manager who sits at the intersection of lifecycle strategy, operations excellence, and campaign execution.

This person will own how prospects and leads move through the marketing funnel from first engagement through opportunity creation ensuring every touchpoint is personalized, data-informed, and performance-optimized.

You'll architect and execute full-funnel lifecycle programs, manage marketing automation and data systems, and bring campaigns to life through content, email, digital, and event execution. The right candidate combines strategic lifecycle design with hands-on operational and analytical skills, driving measurable impact on pipeline progression and revenue growth.

Skills We'd Love To See You Show Off

Lifecycle marketing: Expertise in lifecycle marketing, including design and optimization of multi-stage nurture and engagement programs.
Marketing automation expertise: Strong command of marketing automation platforms and deep integration knowledge with Salesforce. Knowledge of Marketo required, HubSpot a plus.
Account based marketing: Experience with ABM and intent tools to drive meaningful engagement and funnel movement.
Data and analytics skills: Advanced analytical skills with the ability to build and interpret dashboards tracking funnel metrics, conversion rates, and velocity. Ability to use this data to optimize and continually refine our process to convert throughout the funnel.
AI workflow and automation tools: Proficiency using AI workflow and automation tools to streamline campaign execution and personalization.
Cross-functional project management and collaboration: Able to motivate, engage and work effectively across a fast-paced, multidisciplinary team to ensure high-quality results.

Who You Are (Ideal Profile)

5+ years of B2B marketing experience, ideally within a SaaS or technology company.
Highly motivated, you are excellent at taking initiative, identifying trends, solving problems, and turning challenges into opportunities. You manage multiple projects with precision, keeping them on track and delivered on time.
Proven expertise and track record in lifecycle marketing strategy and execution.
Proficiency in Marketo (or HubSpot), Salesforce, and Demandbase (or 6sense).
Experience managing integrated campaigns and collaborating across content, events, and demand gen functions.
Understanding of marketing analytics tools (e.g., Tableau, Looker, Google Data Studio).
Familiarity with AI tools or marketing automation workflows required.
Ability to thrive in a fast-paced, dynamic environment with an early-stage company mentality.

How You Will Create Impact (Key Responsibilities):

Manage day-to-day operations in Marketo for campaign setup, lead scoring, routing, and nurture automation.
Maintain tight alignment between marketing automation, CRM (Salesforce), and ABM tools to ensure clean, reliable data.
Develop dashboards and analytics to track key KPIsconversion rates, velocity, program attribution, and engagement trends.
Implement AI or workflow automation tools to streamline campaign execution, scoring, and content personalization.
Partner with cross-functional teams to develop assets aligned with lifecycle goals including nurture email series, case studies, product updates, and conversion-focused landing pages.
Execute integrated campaigns that connect content, email, paid media, and event channels to move leads through the funnel.
Support field and event marketing initiatives (webinars, roundtables, sponsored events) with targeted lifecycle pre- and post-event communications.
Ensure campaign execution aligns with audience stage, persona, and engagement signals.
Work closely with growth marketing on demand gen initiatives to ensure smooth transition from awareness to engagement.
Collaborate with sales and RevOps to align lifecycle definitions, scoring models, and reporting standards.
Partner with ABM and content marketing teams to ensure cohesive customer experiences across all touchpoints.

Compensation range

$110,000 - $130,000 USD

We are looking for someone who is not only technically skilled, but also enthusiastic about making a meaningful impact. If this description resonates with you, we're excited about the possibility of having you on our team. As a skills-driven employer, we encourage you to apply if there is a skill-fit, even in the absence of years of experience.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role!

Benefits @ InStride

As an organization that champions investing in people, it's critical we walk the talk. That's why InStride employees are eligible to enroll in 2,800+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to employees starting Day 1.

This role is also eligible for the following benefits:

401(k) plan with company match
Flexible vacation policy
Paid family leave
Best-in-class health care benefits
And more!

InStride Diversity and Inclusion Statement

At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you have a disability or special need that requires accommodation, please let your recruiter know.

Policies & Disclosure

InStride recommends employees have their COVID vaccinations. InStride may require employees to have COVID vaccination before entering the office or attending any InStride-related event in the future. However, we do not require this at this time.

For questions on how we use personal information of job applicants, please refer to InStride's Job Applicant Privacy Policy.

Beware of recruiting scams. InStride does not require a financial transaction or any financial account information to be eligible for employment. If you receive a message purporting to be from InStride asking you for a financial transaction, your financial account information, or any other sensitive information, please do not respond and let us know immediately at recruiting@instride.com.

About InStride

InStride is a human capital management company that helps organizations retain talent, upskill employees, and fill critical workforce roles through education programs. By breaking down barriers to learning, fostering career growth aligned with organizational goals, and simplifying program management, InStride delivers lasting impact. Partnering with forward-thinking companies like Labcorp, Adidas, and SSM Health, InStride drives meaningful social and business outcomes by providing access to life-changing education. Visit instride.com or follow InStride on LinkedIn for more information and

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Marketing Operations & Lifecycle Manager