JOB DESCRIPTION

The VP of Marketing & Sales will lead our brand, marketing, design, and go-to-market strategy while overseeing the full sales funnel across awareness, demand generation, conversion, retention, and referral. This executive will elevate our brand in the marketplace, drive enterprise-wide marketing strategy, and provide high-impact leadership to our marketing, design, and sales teams. As a key member of the leadership team, this role will help shape the company’s long-term growth trajectory and ensure alignment between market strategy, customer experience, and operational execution.

Responsibilities

Partner with the CEO and executive team to define and execute a unified revenue growth strategy across marketing, brand, public relations, and sales.
Develop annual and long-term plans that drive measurable growth, market expansion, and market share.
Leverage internal market intelligence to inform decision-making, identify opportunities, and drive competitive advantage.
Lead the evolution of our brand, ensuring positioning and messaging align with our business strategy and company values.
Oversee integrated marketing strategy across digital, social, and traditional channels, while fostering a culture of innovation, experimentation, and continuous improvement.
Build and operationalize the company’s PR model in partnership with the CEO, COO, CFO, and SVP Talent.
Define and track the critical metrics that measure our brand health, lead generation, market penetration, and marketing. This includes the creation of a KPI dashboard for ongoing executive review.
Partner cross-functionally to solidify, align, and oversee the entire sales funnel, which includes awareness, lead generation, qualification, conversion, retention, and referrals.
Lead and oversee the Sales and Design teams, ensuring clear goals, accountability, coaching, and performance management.
Drive sales strategy execution, including consistent follow-up, lead nurturing, model home experience, sales presentations, and contract-to-close activities.
Work with Division Presidents and sales leaders to establish quotas, incentives, pipeline metrics, forecasting models, and sales performance dashboards.
Review external and internal market data and partner with Division Presidents to set base pricing to maximize margins.
Continuously monitor customer feedback to look for opportunities to improve our customer experience and sales performance.
Build and reinforce a high-performing sales culture grounded in discipline, accountability, and an exceptional buyer experience.
Develop and optimize the Design Studio experience, including product curation, option pricing strategy, customer flow, appointment scheduling, merchandising, and the overall look and feel.
Ensure all design selections, merchandising activities, and customer appointments are executed with excellence and support both customer satisfaction and revenue optimization.
Provide ongoing coaching, training, development, and succession planning to strengthen Sales and Design team capabilities and leadership pipelines.
Align daily Sales and Design execution with broader marketing strategy, ensuring cohesive messaging and a seamless customer journey from first contact through design selections and closing.
Ensure strong cross-functional alignment with key stakeholders to deliver and execute the finalized blueprint for the home-buyer journey.
Lead, coach, and develop marketing, design, sales, operations, and customer experience team members to drive performance, execution, and a focus on the buyer experience.
Champion collaboration across departments to ensure our marketing and sales strategies align with individual department and company-wide strategy and initiatives.

Qualifications

Bachelor's degree required; MBA preferred.
15+ years of progressive leadership experience in marketing and sales within a high-growth, competitive environment.
Demonstrated success leading brand development, PR, integrated marketing strategy, digital marketing, and high-impact campaigns.
Proven track record of owning significant revenue goals and full sales funnel responsibility.
Executive presence with the ability to influence and align cross-functional stakeholders at all levels.
Strong analytical and strategic thinking skills with the ability to interpret data, forecast results, and optimize performance.
Experience building, leading, and scaling high-performance teams.

REQUIREMENTS

ABOUT THE COMPANY

Hunter Quinn Homes began as a hometown builder with a promise. Give our homeowners a gratifying experience, from choosing their home to handing over the keys, and beyond. Every day, our team fulfills this promise with in-depth knowledge, unmatched expertise, and personal service that has been our benchmark since day one.

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VP Marketing & Sales